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Orien

Fail

The top 5 products take 100% of clicks, so Orien is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$88K/yr131K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 8 sellers

Flapen Score

Orien against its category

The dotted line is the Beauty & Personal Care average. Past it, Orien is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orien market on Amazon at a glance

Shoppers on Amazon United States searched for Orien 131K times last year and spent an estimated $88K. One brand takes every click. Demand peaks in Jan–Feb–Mar–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
3.7%
Market size, estimated
$88Ka year
Peak month
February2.1× the quietest month
Top search term
orien65K searches a year

02 · Price

A sale here is worth $18.20.

Listings sell for $18.20 on average, from $13.37 to $21.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $18.20 that is $23K to $27K a year per listing.

Average price
$18.20inside the $15 to $100 sweet spot
Price range
$13.37–$21.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #467 within Makeup Remover. It carries 247 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#467in Makeup Remover
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
247per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Orien products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Orien search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Orien search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orien65K/yr
  • orien cleansing oil38K/yr
  • orien oil cleanser7K/yr
  • orien mugwort zero film cleansing oil5K/yr
  • zero film cleansing oil10K/yr
  • orien zero film cleansing oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Orien

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Cleansing”
15%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Orien questions

Answered from the same tracked data.