Is oribe supershine moisturizing cream profitable to sell on Amazon United States?

The niche generates $880K/yr across 10 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the oribe supershine moisturizing cream niche?

3 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oribe supershine moisturizing cream?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.2%.

When does demand for oribe supershine moisturizing cream peak?

Demand peaks in Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the oribe supershine moisturizing cream niche?

Listings span $15.66–$53.32; the average listing price is $35.54 (sweet spot $15–$100). The average incumbent carries 7,691 reviews — the moat a new listing must climb.

oribe supershine moisturizing cream

Worth a look

Shows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.54

avg listing price — sweet spot $15–$100

Price range

Incredible$15.66–$53.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$880K

$880K/yr · 187K searches

Growth

Good+30.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,690.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oribe supershine moisturizing cream is a $880K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oribe supershine moisturizing cream market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $711K–$889K; units × avg price
Conversion rate: 13.2%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Moroccanoil40%
ORIBE35%
OUAI25%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.5×

Open Trend

Top oribe supershine moisturizing cream search terms

oribe supershine moisturizing cream27K/yr +56.2%18.2% conv.
ouai anti frizz cream28K/yr +27.0%15.2% conv.
moroccanoil hydrating styling cream16K/yr +89.1%12.1% conv.
oribe straight away smoothing blowout cream20K/yr +8.8%3.1% conv.
moroccan oil styling cream15K/yr +9.0%12.7% conv.
oribe supershine12K/yr +4.6%9.7% conv.
oribe moisturizing cream4K/yr +63.5%17.5% conv.
moroccan oil hydrating styling cream for hair5K/yr +34.8%22.1% conv.
moroccan oil hydrating styling cream7K/yr +57.4%17.2% conv.
ouai frizz cream7K/yr +47.1%13.1% conv.

All search terms

Top oribe supershine moisturizing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccanoil Hydrating Styling Cream 10.2 Fl. Oz.

Moroccanoil$34.034.6★17,179 rev

Oribe Supershine Moisturizing Styling Cream - Adds Shine & Smooths - 5oz

ORIBE$52.794.6★3,396 rev

OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben Phthalate & Sulfate Free (6 oz)

OUAI$28.964.4★1,824 rev

Moroccanoil Hydrating Styling Cream Travel Size 2.53 Fl Oz

Moroccanoil$15.934.6★17,179 rev

Oribe Supershine Moisturizing Styling Cream - Adds Shine & Smooths - 1.7oz

ORIBE$23.894.6★3,396 rev

Newest

by launch date

Oribe Supershine Hydrating Conditioner - Smooths Hair & Adds Shine - 6.8oz

ORIBE$51.01362 rev

1y ago

OUAI Anti Frizz Cream Travel Size - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Hydration with Jackfruit & Beetroot Extract - Paraben Phthalate & Sulfate Free (3 oz)

OUAI$15.661,824 rev

2y ago

OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben Phthalate & Sulfate Free (6 oz)

OUAI$28.961,824 rev

2y ago

Oribe Supershine Moisturizing Styling Cream - Adds Shine & Smooths - 1.7oz

ORIBE$23.893,396 rev

6y ago

Oribe Supershine Light Moisturizing Styling Cream - Adds Shine Smooths - 5oz

ORIBE$53.32757 rev

6y ago

What buyers say about oribe supershine moisturizing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“the scent is divine”

Soft Feel10%

“Smooth skin”

Quality-Overall8%

“Fair product”

Suitability Curly Hair8%

“Helps with frizz”

Hair Styling6%

“The result is touchable, soft, natural curls that are somehow still defined”

Weight Light5%

“not heavy at all”

Value For Money3%

“Worth every penny”

Moist/Dry3%

“Hydrates well”

Suitability Straight Hair2%

“My hair looks great”

Brightness/Shine/Glow2%

“Provides shine”

What buyers complain about

Smell25%

“Smells awful”

Value For Money13%

“toooo expensive”

Functionality-Overall8%

“I do not find it as effective as advertised”

Moist/Dry5%

“Not very moisturizing”

Suitability Wavy Hair4%

“My hair looked much more frizzy”

Ease Of Use3%

“Takes a minute to determine how much to use”

Product Condition3%

“Hair product arrived opened and used”

Oily/Greasy3%

“made my hair feel greasy”

Size-Overall3%

“The bottle is rather small”

Strength2%

“Not as strong as the Moroccanoil Mousse”

Top return reasons

Smell21%

Functionality-Overall9%

Advertised Vs Actual Product8%

Suitability Short Hair7%

Size-Overall7%

Value For Money6%

Product Condition5%

Suitability Curly Hair4%

Oily/Greasy4%