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Oribe Silverati Shampoo

Fail

The top 5 products take 100% of clicks, so Oribe Silverati Shampoo is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$64K/yr16K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Oribe Silverati Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Silverati Shampoo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Silverati Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Oribe Silverati Shampoo 16K times last year and spent an estimated $64K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
10.0%
Market size, estimated
$64Ka year
Peak month
December1.2× the quietest month
Top search term
oribe silverati shampoo and conditioner8K searches a year

02 · Price

A sale here is worth $40.45.

Listings sell for $40.45 on average, from $20.93 to $51.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 1,000 to 1,250 of them. At $40.45 that is $40K to $51K a year per listing.

Average price
$40.45inside the $15 to $100 sweet spot
Price range
$20.93–$51.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
1,000–1,250
Revenue per listing a year
$40K–$51K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #488 within Conditioners. It carries 1,265 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#488in Conditioners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,265per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Oribe Silverati Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Oribe Silverati Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Oribe Silverati Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oribe silverati shampoo and conditioner8K/yr
  • oribe silverati5K/yr
  • oribe silverati conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Oribe Silverati Shampoo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
20%of negative reviews mention “Value For Money”
1.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oribe Silverati Shampoo questions

Answered from the same tracked data.