oribe serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$46.87–$65.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.70avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good824.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe serum is a $41K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oribe serum market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 15.4%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ORIBE100%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -0.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top oribe serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oribe Hair Alchemy Treatment Serum - Strengthens Fragile Weak Hair - 5.9oz
ORIBE$65.384.7★375 rev
Oribe Hair Alchemy Travel Set - Strengthening Shampoo Conditioner & Serum
ORIBE$51.544.4★179 rev
Oribe Gold Lust Hair Oil - Moisturizes Smooths Frizz & Adds Shine - 3.4oz
ORIBE$57.064.5★3,198 rev
Oribe Gel Radiance Magic and Hold Serum for Unisex 5 Ounce
ORIBE$62.624.6★125 rev
Oribe Hair Alchemy Heatless Styling Balm - Strengthens Fragile Hair - 5oz
ORIBE$46.874.1★247 rev
Newest
by launch dateOribe Hair Alchemy Heatless Styling Balm - Strengthens Fragile Hair - 5oz
ORIBE$46.87247 rev
Oribe Hair Alchemy Travel Set - Strengthening Shampoo Conditioner & Serum
ORIBE$51.54179 rev
Oribe Hair Alchemy Treatment Serum - Strengthens Fragile Weak Hair - 5.9oz
ORIBE$65.38375 rev
Oribe Gel Radiance Magic and Hold Serum for Unisex 5 Ounce
ORIBE$62.62125 rev
Oribe Gold Lust Hair Oil - Moisturizes Smooths Frizz & Adds Shine - 3.4oz
ORIBE$57.063,198 rev
Trending
90-day click momentumOribe Hair Alchemy Treatment Serum - Strengthens Fragile Weak Hair - 5.9oz
ORIBE$65.384.7★
Oribe Hair Alchemy Heatless Styling Balm - Strengthens Fragile Hair - 5oz
ORIBE$46.874.1★
Oribe Gel Radiance Magic and Hold Serum for Unisex 5 Ounce
ORIBE$62.624.6★
Oribe Hair Alchemy Travel Set - Strengthening Shampoo Conditioner & Serum
ORIBE$51.544.4★
Oribe Gold Lust Hair Oil - Moisturizes Smooths Frizz & Adds Shine - 3.4oz
ORIBE$57.064.5★
What buyers say about oribe serum
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“it softens your hair”
“Works great for my curly hair”
“It's great for hair care”
“Really calms down the frizz on my hair”
“Helps with my very dry hair”
“Great product”
“Its not heavy”
“Great product that makes my hair look great”
“Its amazing, returned my super frizzy post-menopausal hair to shiny, curly hair without weighing it down or making it greasy”
What buyers complain about
“I bought two and I'm disappointed; they look fake, plain, and have no scent”
“too expensive”
“Hair is still a mess after it air dries”
“Doesnt work”
“It does not alter other improve the hair structure”
“Allergic reaction”
“Not the same as it was”
“Hair oil”
“didnt seem as thick”
“they always make my hair look greasy the next day”
Top return reasons
Common questions
- Is oribe serum profitable to sell on Amazon United States?
- The niche generates $41K/yr across 5 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the oribe serum niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oribe serum?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.8%.
- When does demand for oribe serum peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the oribe serum niche?
- Listings span $46.87–$65.38; the average listing price is $56.70 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.