Is oribe purple shampoo profitable to sell on Amazon United States?

The niche generates $39K/yr across 7 tracked products. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the oribe purple shampoo niche?

1 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oribe purple shampoo?

Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 1.4%.

When does demand for oribe purple shampoo peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the oribe purple shampoo niche?

Listings span $18.86–$62.79; the average listing price is $40.42 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.

oribe purple shampoo

Worth a look

Shows searches that convert (13.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$40.42

avg listing price — sweet spot $15–$100

Price range

Incredible$18.86–$62.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good855.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$39K

$39K/yr · 7K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oribe purple shampoo is a $39K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oribe purple shampoo market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 13.1%
Avg BSR: #668
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

ORIBE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top oribe purple shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oribe Bright Blonde Shampoo - Brightens & Tones Blonde Hair - 8.5oz

ORIBE$48.604.6★1,656 rev

Oribe Bright Blonde Sun Lightening Mist - Enhances Blonde Hues - 3oz

ORIBE$37.583.9★221 rev

Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 6.8oz

ORIBE$51.644.6★1,578 rev

Oribe Bright Blonde Radiance & Repair Treatment - Tones Brassiness - 5.9oz

ORIBE$62.794.2★72 rev

Oribe Bright Blonde Priming Serum - Tones & Eliminates Brassiness - 3.4oz

ORIBE$43.554.4★218 rev

Newest

by launch date

Oribe Bright Blonde Radiance & Repair Treatment - Tones Brassiness - 5.9oz

ORIBE$62.7972 rev

2y ago

Oribe Bright Blonde Sun Lightening Mist - Enhances Blonde Hues - 3oz

ORIBE$37.58221 rev

5y ago

Oribe Bright Blonde Priming Serum - Tones & Eliminates Brassiness - 3.4oz

ORIBE$43.55218 rev

5y ago

Oribe Bright Blonde Shampoo Travel - Brightens & Tones Blonde Hair - 2.5oz

ORIBE$18.86666 rev

6y ago

Oribe Bright Blonde Conditioner - Brightens & Tones Blonde Hair - 6.8oz

ORIBE$51.641,578 rev

6y ago

What buyers say about oribe purple shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Great product 🫶🏻 Amazing product”

Color9%

“Color comes out well highlighted”

Value For Money9%

“It is a good value because it is very concentrated”

Ease Of Use8%

“easy to use”

Smell8%

“Smells good feels good”

Hair Growth8%

“Keeps all my hairs the same color without dye or the growth marks”

Advertised Vs Actual Product8%

“What it says”

Suitability Colored Hair8%

“Best purple shampoo for colored hair”

Soft Feel6%

“Hair looks and feels so much better than with regular shampoo/conditioner”

Side Effects4%

“I chose Oribe because it doesnt have peroxide or other nasty chemicals”

What buyers complain about

Value For Money23%

“really cringing at the price”

Size-Overall17%

“Tiny”

Functionality-Overall13%

“Dosent work even a little bit”

Suitability Colored Hair6%

“It doesn't turn your hair orange”

Color6%

“not bright blonde more like red”

Moist/Dry6%

“wow pure lemon is very drying, definitely not as effective, time consuming, and messy”

Hair Related6%

“Only reason I have hair on my head still is because I know how to take care of it after its been destroyed”

Top return reasons

Size-Overall23%

Functionality-Overall9%

Advertised Vs Actual Product9%

Moist/Dry9%

Suitability Colored Hair8%

Product Condition7%

Smell6%