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oribe perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 37Conversion 86Competition 4Returns 98Price range 72Avg price 90Brand share 0Review moat 74Quality gap 60

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$59.89

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good557.57

avg incumbent reviews — the moat a new listing must climb

Price range

Good$18.00–$132.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$218K

$218K/yr · 37K searches

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oribe perfume is a $218K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

oribe perfume market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$180K–$240K
units × avg price
Conversion rate
9.8%
Avg BSR
#915
Page quality
0%
Prime
100%
Sponsored
43%
Out of stock
0.8%
Avg brand age
65 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • ORIBE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top oribe perfume search terms

  • oribe perfume21K/yr
  • oribe cote dazur6K/yr
  • oribe cote dazur perfume4K/yr
  • oribe perfume cote dazur3K/yr
  • oribe fragrance2K/yr
  • oribe cote dazur eau de parfum611/yr
All search terms

Top oribe perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$33K30%$65K45%$98K60%$131K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about oribe perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“It smells like the most luxurious. cause it is”

Hair Styling8%

“Love the hair products”

Value For Money8%

“Thought that the price was excellent for the quality of the product, which they relayed to me and great and a good value”

Moist/Dry4%

“moisturizes you well”

Quality-Overall4%

“such amazing quality”

Lather4%

“Smells great and lathers well,”

Size-Overall4%

“Perfect travel size”

Soft Feel4%

“Softly Memorable”

What buyers complain about

Smell50%

“There's something weird about this scent”

Value For Money17%

“wayyy to over priced i thought i was gonna love it”

Durability13%

“does not last”

Defective Material/Parts8%

“Defective cap on perfume”

Natural Resource Wastage4%

“WASTE OF MONEY”

Top return reasons

Smell53%
Advertised Vs Actual Product15%
Size-Overall15%
Value For Money9%
Product Condition3%
Functionality-Overall3%
Quality-Overall2%

Common questions

Is oribe perfume profitable to sell on Amazon United States?
The niche generates $218K/yr across 7 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (49/100).
How competitive is the oribe perfume niche?
1 brands and 3 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oribe perfume?
Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
When does demand for oribe perfume peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the oribe perfume niche?
Listings span $18.00–$132.20; the average listing price is $59.89 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.