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Oribe Mousse

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Oribe Mousse is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$177K/yr30K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Oribe Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Mousse is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Oribe Mousse 30K times last year and spent an estimated $177K. One brand takes every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
16.7%
Market size, estimated
$177Ka year
Peak month
June1.5× the quietest month
Top search term
oribe mousse19K searches a year

02 · Price

A sale here is worth $35.50.

Listings sell for $35.50 on average, from $22.97 to $41.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At $35.50 that is $53K to $71K a year per listing.

Average price
$35.50inside the $15 to $100 sweet spot
Price range
$22.97–$41.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,500–2,000
Revenue per listing a year
$53K–$71K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Mousses. It carries 1,052 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Mousses
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,052per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$35K$71K$106K$142K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ORIBE100%

Demand

Oribe Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oribe Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oribe mousse19K/yr
  • oribe grandiose hair plumping mousse11K/yr
  • oribe mousse hair plumping69/yr

Reviews and returns

What reviews say buyers love and hate about Oribe Mousse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.17

Very expensive for a tiny bottle

threw out despite cost

Durability17%−0.11

has not been used in months

Functionality-Overall8%−0.05

the pump has entirely stopped working

Natural Resource Wastage8%−0.05

Wasted Money

Hair Related8%−0.05

Makes my hair greasy and it starts to separate the front and top pieces

Love

Hair Growth33%+2.49

Doesn't weigh down your hair nor make it seem overly lifted

Get these hair products ❤️ Oribe is the best hair product youll ever use

Really gives my fine hair body

Thickness11%+0.69

Does make hair look thicker

Quality-Overall11%+0.69

great hair product

Suitability Straight Hair11%+0.69

The best mouse for a fuller body of hair

Size-Overall11%−0.01

like this size for airlines

Thank goodness it's only the trial size

FAQ

Common Oribe Mousse questions

Answered from the same tracked data.