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Oribe Heat Protectant

Maybe

Buyers convert on 15.1% of searches. But the top 5 brands take 100% of clicks, so Oribe Heat Protectant is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$1.3M/yr144K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
79%top-5 click share · 1 brands · 4 sellers

Flapen Score

Oribe Heat Protectant against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Heat Protectant is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Heat Protectant market on Amazon at a glance

Shoppers on Amazon United States searched for Oribe Heat Protectant 144K times last year and spent an estimated $1.3M. One brand takes every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
15.1%
Market size, estimated
$1.3Ma year
Peak month
June1.3× the quietest month
Top search term
oribe gold lust67K searches a year

02 · Price

A sale here is worth $58.90.

Listings sell for $58.90 on average, from $21.67 to $174.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $58.90 that is $74K to $88K a year per listing.

Average price
$58.90inside the $15 to $100 sweet spot
Price range
$21.67–$174.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$74K–$88K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Hair Sprays. It carries 2,523 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#202in Hair Sprays
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,523per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Oribe Heat Protectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Oribe Heat Protectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Oribe Heat Protectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oribe gold lust67K/yr
  • oribe heat protectant30K/yr
  • oribe heat protectant spray for hair17K/yr
  • oribe royal blowout heat styling spray13K/yr
  • oribe blowout spray7K/yr
  • oribe royal blowout6K/yr
  • oribe gold4K/yr

Reviews and returns

What reviews say buyers love and hate about Oribe Heat Protectant

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
27%of negative reviews mention “Value For Money”
1.2%of orders come back
“Super expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oribe Heat Protectant questions

Answered from the same tracked data.