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Oribe Hair Products

Maybe

Shoppers spend $5.0M a year here. But the top 5 brands take 100% of clicks, so Oribe Hair Products is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$5.0M/yr1.2M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
45%top-5 click share · 1 brands · 6 sellers

Flapen Score

Oribe Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Hair Products is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Oribe Hair Products 1.2M times last year and spent an estimated $5.0M. One brand takes every click. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
7.7%
Market size, estimated
$5.0Ma year
Peak month
July1.8× the quietest month
Top search term
oribe545K searches a year

02 · Price

A sale here is worth $52.55.

Listings sell for $52.55 on average, from $21.67 to $174.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $52.55 that is $105K to $131K a year per listing.

Average price
$52.55inside the $15 to $100 sweet spot
Price range
$21.67–$174.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$105K–$131K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Hair Sprays. It carries 2,334 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Hair Sprays
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,334per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Oribe Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$250K$500K$749K$999K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

0%

  • ORIBE100%

Demand

Oribe Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Oribe Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oribe545K/yr
  • oribe hair products626K/yr
  • orbie21K/yr
  • oribe hair15K/yr
  • orbe13K/yr
  • oribe hair care5K/yr
  • orive4K/yr
  • oribe products4K/yr
  • orine3K/yr
  • orbi hair products3K/yr

Reviews and returns

What reviews say buyers love and hate about Oribe Hair Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%

Super expensive

expensive

Expensive

Smell14%−0.04

smells bad

It smells rancid

Strong smell

Moist/Dry6%−0.04

Didn't moisturize my hair at all

my was very dry

Not very moisturizing

Hair Related6%−0.07

literally just all around bad for your hair until now

it just clumps the hair together

make my hair stiff

Product Condition4%−0.05

Used product was sent

Used product

looked used :

Love

Smell24%−0.04

The scent is beautiful

Smell good

Nice clean, clean smell

Value For Money9%

so it is a great value for the money

Worth it

Worth every single penny

Quality-Overall9%+0.43

Excellent product

Great marketing

The quality of shampoo kind of good

Soft Feel9%

Hair feels soft

it is soft

hair is soft

Hair Styling5%+0.63

It give my hair shine and defined curls

It keeps my hair style without weighing it down

can be a good finishing product after styling

Return

0.9% Return rate 27% Fixable by listing

Smell16%█▆▇▆▅▆

smells bad

It smells rancid

Strong smell

Size-Overall14%█▅▇▇▇▅

Very very small can

VERY small

The bottle is too small

Product Condition10%▅▆▄▆▆█

Used product was sent

Used product

looked used :

Value For Money8%▅█▇▇▇█

Super expensive

expensive

Expensive

Advertised Vs Actual Product8%▅▇▇▇▇█

FAQ

Common Oribe Hair Products questions

Answered from the same tracked data.