oribe hair oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$41.57–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$51.40avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$306K$306K/yr · 51K searches
Review moat
Okay2,145.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe hair oil is a $306K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oribe hair oil market data
- Units sold / yr
- 5K–6K
- avg 1,500–2,000/product
- Revenue / yr
- $257K–$308K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ORIBE100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top oribe hair oil search terms
- oribe hair oil25K/yr
- oribe oil13K/yr
- oribe gold lust nourishing hair oil8K/yr
- oribe gold lust oil4K/yr
Top oribe hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about oribe hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“Smells fantastic”
“Eternally beautiful curls”
“So smooth”
“Luxury product”
“very moisturizing”
“It does not feel heavy or oily on your hair”
“The first thing I noticed is the texture”
“Makes hair silky and smooth”
“Lightweight Oil That Enhances”
“Overall, this is a great value and has now become probably my favorite hair oil”
What buyers complain about
“The scent isnt very strong which some people may prefer”
“Given that this is an expensive item”
“Doesnt work”
“I am concerned about the quality”
“makes it feel coarse somehow”
“Otherwise consider if your hair gets greasy easily”
“It does not alter other improve the hair structure”
“too thick”
“wasnt always satisfied with the way it left my curls. didnt seem to get enough moisture from it”
“unfortunately it was too heavy for my swavy. slightly wavy”
Top return reasons
Common questions
- Is oribe hair oil profitable to sell on Amazon United States?
- The niche generates $306K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the oribe hair oil niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oribe hair oil?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.9%.
- When does demand for oribe hair oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the oribe hair oil niche?
- Listings span $41.57–$57.06; the average listing price is $51.40 (sweet spot $15–$100). The average incumbent carries 2,146 reviews — the moat a new listing must climb.