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Oribe Hair Alchemy

Maybe

Buyers convert on 18.2% of searches. But the top 5 brands take 100% of clicks, so Oribe Hair Alchemy is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$227K/yr24K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
96%top-5 click share · 1 brands · 3 sellers

Flapen Score

Oribe Hair Alchemy against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Hair Alchemy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Hair Alchemy market on Amazon at a glance

Shoppers on Amazon United States searched for Oribe Hair Alchemy 24K times last year and spent an estimated $227K. One brand takes every click. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
18.2%
Market size, estimated
$227Ka year
Peak month
July1.7× the quietest month
Top search term
oribe hair alchemy17K searches a year

02 · Price

A sale here is worth $52.04.

Listings sell for $52.04 on average, from $42.43 to $65.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $52.04 that is $13K to $26K a year per listing.

Average price
$52.04inside the $15 to $100 sweet spot
Price range
$42.43–$65.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #433 within Scalp Treatments. It carries 382 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#433in Scalp Treatments
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
382per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Oribe Hair Alchemy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Oribe Hair Alchemy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Oribe Hair Alchemy

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
22%of negative reviews mention “Moist/Dry”
1.4%of orders come back
“Super drying - dont buy it”
A buyer, on “Moist/Dry”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Oribe Hair Alchemy questions

Answered from the same tracked data.