Is oribe gel profitable to sell on Amazon United States?

The niche generates $70K/yr across 5 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (47/100).

How competitive is the oribe gel niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oribe gel?

Top complaints mined from reviews: Smell, Value For Money, Product Condition. The return rate is 1.3%.

When does demand for oribe gel peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oribe gel niche?

Listings span $41.89–$62.62; the average listing price is $48.25 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.

oribe gel

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$41.89–$62.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.25

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good616.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 10K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oribe gel is a $70K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oribe gel market data

Units sold / yr: 2K–2K; avg 250–500/product
Revenue / yr: $72K–$97K; units × avg price
Conversion rate: 15.2%
Avg BSR: #345
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 107 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ORIBE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oribe gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oribe Gel Serum - Smooths Hair & Adds Shine For Polished Blowouts - 5oz

ORIBE$62.624.6★126 rev

Oribe Curl Gloss Hydration & Hold - Adds Shine & Smooths Frizz - 5.9oz

ORIBE$45.584.4★1,075 rev

Oribe Rock Hard Gel - Moisturizing Cream Gel With Strong Hold - 3.4oz

ORIBE$41.894.2★331 rev

Oribe Curl Gel for Shine & Definition - High Shine & Medium Hold - 8.5oz

ORIBE$47.414.5★409 rev

Oribe Creme For Style - Styling Cream - Flexible Hold & Tames Frizz - 5oz

ORIBE$43.774.4★1,143 rev

Newest

by launch date

Oribe Curl Gel for Shine & Definition - High Shine & Medium Hold - 8.5oz

ORIBE$47.41409 rev

7y ago

Oribe Curl Gloss Hydration & Hold - Adds Shine & Smooths Frizz - 5.9oz

ORIBE$45.581,075 rev

11y ago

Oribe Gel Serum - Smooths Hair & Adds Shine For Polished Blowouts - 5oz

ORIBE$62.62126 rev

15y ago

Oribe Rock Hard Gel - Moisturizing Cream Gel With Strong Hold - 3.4oz

ORIBE$41.89331 rev

15y ago

Oribe Creme For Style - Styling Cream - Flexible Hold & Tames Frizz - 5oz

ORIBE$43.771,143 rev

18y ago

What buyers say about oribe gel

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Curly Hair19%

“Good curls at first”

Hair Growth17%

“Just a clean gel that helps hold my curls”

Hair Styling11%

“It give my hair shine and defined curls”

Smell11%

“Smells incredible and leaves my curls beautiful and shining”

Brightness/Shine/Glow6%

“It makes it smooth and shiny”

Quality-Overall6%

“Great Product”

Cleansing6%

“clean with no heavy residue”

What buyers complain about

Smell25%

“Also I do not like smell”

Value For Money21%

“I cant believe I pay this much for a product”

Product Condition14%

“Doesnt look like a new product”

Hair Related11%

“If my hair is really wonky on day two Ill mist it very lightly with water”

Functionality-Overall4%

“Does not work as expected”

Top return reasons

Advertised Vs Actual Product14%

Suitability Short Hair13%

Functionality-Overall13%

Product Condition9%

Smell9%

Adhesion/Stickiness5%

Size-Overall4%

Oily/Greasy4%

Value For Money3%

Defective Material/Parts3%

Common questions

Is oribe gel profitable to sell on Amazon United States?: The niche generates $70K/yr across 5 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (47/100).
How competitive is the oribe gel niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oribe gel?: Top complaints mined from reviews: Smell, Value For Money, Product Condition. The return rate is 1.3%.
When does demand for oribe gel peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the oribe gel niche?: Listings span $41.89–$62.62; the average listing price is $48.25 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.