oribe dry shampoo
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$40.58avg listing price — sweet spot $15–$100
Price range
Incredible$25.96–$50.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$341K$341K/yr · 58K searches
Review moat
Good1,441.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe dry shampoo is a $341K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oribe dry shampoo market data
- Units sold / yr
- 8K–10K
- avg 2,000–2,500/product
- Revenue / yr
- $325K–$406K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #576
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ORIBE100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top oribe dry shampoo search terms
- oribe dry shampoo43K/yr
- oribe dry shampoo for women6K/yr
- oribe gold lust dry shampoo5K/yr
- dry shampoo oribe4K/yr
Top oribe dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateTrending
90-day click momentumWhat buyers say about oribe dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Best dry shampoo on the market smells amazing been using it for about 5 years now”
“really does make hair fashionable”
“The best dry shampoo”
“I use it regularly”
“It feel weightless”
“it absorbs ALL oil”
“it absorbs ALL oil”
“The best Ever”
What buyers complain about
“It is very wet”
“Gritty”
“my hair didnt look less greasy afterward”
“Why isnt this better”
“made me itchy”
“Gritty”
“very little volume on the mid-ends of my hair - which makes it look awkward if I dont style it”
Top return reasons
Common questions
- Is oribe dry shampoo profitable to sell on Amazon United States?
- The niche generates $341K/yr across 3 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oribe dry shampoo niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oribe dry shampoo?
- Top complaints mined from reviews: Moist/Dry, Thickness, Oily/Greasy. The return rate is 0.2%.
- When does demand for oribe dry shampoo peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the oribe dry shampoo niche?
- Listings span $25.96–$50.33; the average listing price is $40.58 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.