Skip to content

Oribe Brush

Maybe

Shoppers spend $1.9M a year here. But the top 5 brands take 93% of clicks, so Oribe Brush is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$1.9M/yr760K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
52%top-5 click share · 10 brands · 18 sellers

Flapen Score

Oribe Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Oribe Brush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oribe Brush market on Amazon at a glance

Oribe Brush is a $1.9M a year market on Amazon United States, with 760K searches a year. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 760K times a year and 2.3% buy. Search demand moved -2.6% in 90 days, so the $1.9M a year market is softening.

Search volume
760K
Search growth, 90 days
-2.6%
Conversion
2.3%
Market size
$1.9M

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $108.22 on average, 500 to 750 per product. Units times price is $1.6M to $2.2M a year.

Units sold
15K–20K
Units per product
500–750
Average price
$108.22
Units × price
$1.6M–$2.2M

03 · Shelf

Brands here are established.

The average listing ranks #1,075. 70% of listings ship Prime. 74% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.0% of the time. The average brand has sold here for 62 months.

Average BSR
#1,075
Prime
70%
Sponsored
74%
Out of stock
7.0%
Average brand age
62 months

Products

Top Oribe Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$76K$153K$229K$305K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

4%

  • Mason Pearson46%
  • Denman23%
  • SHASH14%
  • Ellen Evyse6%
  • FRAMAR3%
  • Oumigiz3%
  • Open — no brand owns it (4 brands, 4%)

Demand

Oribe Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Oribe Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mason pearson hair brush419K/yr
  • mason pearson brush106K/yr
  • mason pearson56K/yr
  • denman boar bristle brush25K/yr
  • maison pearson hairbrush32K/yr
  • mason pearson boar bristle brush19K/yr
  • denman paddle brush25K/yr
  • mason pearson hairbrush21K/yr
  • denman d81m6K/yr
  • mason pearson like brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Oribe Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hair Related9%−0.09

it just makes my hair a mess

Not the best for soft hair

Pulls your hair out

Durability8%−0.10

Didnt last

Broken already

now falling apart

Value For Money8%+0.08

Expensive

NOT worth the price

Overpriced

Quality-Overall8%+0.34

Bad Quality

Poor quality control on someones part

Slipping product quality

Size-Overall4%

a little too large

The bristles are very short

Too small

Love

Brush Quality20%+1.22

Amazing brush

Smooth brush

Good quality brush

Quality-Overall14%+0.34

Good quality & feels so nice brushing my hair

Decent quality

the quality itself is luxurious

Soft Feel13%

Incredibly soft

Hair is so soft

Feels so good on my scalp

Value For Money7%+0.08

Excellent price

affordable price

Excellent value

Suitability Straight Hair6%+0.35

It works well on my thick, coarse hair and really smooths it out

Gentle on thick, coarse hair

i have naturally straight hair

Return

1.9% Return rate 36% Fixable by listing

Size-Overall17%▅▆▆███

a little too large

The bristles are very short

Too small

Advertised Vs Actual Product10%▆██▇▆▆

Inaccurate description

Misleading

Not as described

Product Condition8%▆█▇▇█▇

Received used

Previously used

Used product

Stiffness8%██▇▇▆▅
Quality-Overall7%▇▇▇▇▇█

Bad Quality

Poor quality control on someones part

Slipping product quality

FAQ

Common Oribe Brush questions

Answered from the same tracked data.