oribe brush
Worth a lookShows a $1.9M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 760K searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$108.22avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,981.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.82–$341.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe brush is a $1.9M/yr Amazon United States market (760K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oribe brush market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,075
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 74%
- Out of stock
- 7.0%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
18
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
4%
- Mason Pearson46%
- Denman23%
- SHASH14%
- Ellen Evyse6%
- FRAMAR3%
- Oumigiz3%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -2.6% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.1×
Top oribe brush search terms
- mason pearson hair brush419K/yr
- mason pearson brush106K/yr
- mason pearson56K/yr
- denman boar bristle brush25K/yr
- maison pearson hairbrush32K/yr
- mason pearson boar bristle brush19K/yr
- denman paddle brush25K/yr
- mason pearson hairbrush21K/yr
- denman d81m6K/yr
- mason pearson like brush10K/yr
Top oribe brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mason Pearson Handy Bristle Hair Brush 0.4 lb.
Mason Pearson$341.804.5★120 rev
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$29.494.2★8,337 rev
Since 1869 Hand Made In Germany - Nylon and 100% First Cut Boar Bristle Brush Suitable For Normal to Thick Hair - Gently Detangles No Pulling or Split Ends - Softens Improves Texture (Large)
SHASH$64.914.3★4,165 rev
Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men
Ellen Evyse$22.074.5★302 rev
Mason Pearson HANDY MIXTURE BRUSH- NYLON/PURE BOAR BRISTLE
Mason Pearson$204.974.7★480 rev
Newest
by launch date
OUMIGIZ Boar Bristle Hair Brush Since 1965 British Craftsmanship Handmade Natural Wood Slick Back Hairbrush Gentle Detangling Smoothing Women Men Kids Curly Thick Fine Hair
Oumigiz$41.98131 rev
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Floral Fantasy Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$32.738,337 rev
Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men
Ellen Evyse$22.07302 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate
FRAMAR$17.904,349 rev
Oribe Flat Brush - Gently Detangles & Smooths Hair - Sleek Shiny Finish
ORIBE$98.77121 rev
Trending
90-day click momentum
Denman Boar Bristle Hair Brush Pink Crush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$30.504.2★
Mason Pearson Handy Bristle Hair Brush 0.4 lb.
Mason Pearson$341.804.5★
Mason Pearson Pocket Sensitive Hair Brush
Mason Pearson$154.864.5★
OUMIGIZ Boar Bristle Hair Brush Since 1965 British Craftsmanship Handmade Natural Wood Slick Back Hairbrush Gentle Detangling Smoothing Women Men Kids Curly Thick Fine Hair
Oumigiz$41.984.5★
Mason Pearson Pocket Nylon Hair Brush 0.2 lb.
Mason Pearson$89.414.4★
What buyers say about oribe brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“Good quality & feels so nice brushing my hair”
“Incredibly soft”
“Excellent price”
“It works well on my thick, coarse hair and really smooths it out”
“Love the style”
“Cleaning the brush is fairly easy”
“Offers soft manageable hair”
“Comes with very functional hair removal 'comb' for easy cleaning”
“it brushes it with ease”
What buyers complain about
“it just makes my hair a mess”
“Didnt last”
“Expensive”
“Bad Quality”
“a little too large”
“Received used”
“Inaccurate description”
“Not great for thick hair”
“extremely hard to clean”
“about two weeks in it started to smell really bad”
Top return reasons
Common questions
- Is oribe brush profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oribe brush niche?
- 10 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in oribe brush?
- Top complaints mined from reviews: Hair Related, Durability, Value For Money. The return rate is 1.9%.
- When does demand for oribe brush peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the oribe brush niche?
- Listings span $9.82–$341.80; the average listing price is $108.22 (sweet spot $15–$100). The average incumbent carries 2,981 reviews — the moat a new listing must climb.