Organic Witch Hazel

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

8.0%

Market size, estimated

$54Ka year

Peak month

May1.7× the quietest month

Top search term

humphreys witch hazel17K searches a year

Listings sell for $13.47 on average, from $4.38 to $38.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.47 that is $1K to $3K a year per listing.

Average price

$13.47under the $15 to $100 sweet spot

Price range

$4.38–$38.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #652 within Toners & Astringents. It carries 9,824 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

78%

Out of stock, average day

0.9%

Average rank

#652in Toners & Astringents

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

9,824per listing

Listings tracked

32

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months