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Organic Vitamin C Serum

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -9.8% this quarter, so Organic Vitamin C Serum is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$314K/yr261K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
43%top-5 click share · 10 brands · 577 sellers

Flapen Score

Organic Vitamin C Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Vitamin C Serum is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Vitamin C Serum market on Amazon at a glance

Organic Vitamin C Serum is a $314K a year market on Amazon United States, with 261K searches a year. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 261K times a year and 6.0% buy. Search demand moved -9.8% in 90 days, so the $314K a year market is softening.

Search volume
261K
Search growth, 90 days
-9.8%
Conversion
6.0%
Market size
$314K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $20.14 on average, 250 to 500 per product. Units times price is $302K to $403K a year.

Units sold
15K–20K
Units per product
250–500
Average price
$20.14
Units × price
$302K–$403K

03 · Shelf

Brands here are established.

The average listing ranks #398. 97% of listings ship Prime. 86% of the shelf is sponsored, so budget for ads. The average listing is out of stock 8.7% of the time. The average brand has sold here for 70 months.

Average BSR
#398
Prime
97%
Sponsored
86%
Out of stock
8.7%
Average brand age
70 months

Products

Top Organic Vitamin C Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

577

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

8%

  • Sky Organics54%
  • Beesaluxe15%
  • 365 by Whole Foods Market8%
  • Waxelene7%
  • The Honest Company5%
  • Burt's Bees3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Organic Vitamin C Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 17.9×

Search terms

Top Organic Vitamin C Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sky organics93K/yr
  • alba unpetroleum jelly23K/yr
  • unpetroleum jelly20K/yr
  • non petroleum jelly16K/yr
  • waxelene20K/yr
  • petroleum free jelly10K/yr
  • alba botanica un-petroleum jelly9K/yr
  • organic vaseline9K/yr
  • organic vaseline alternative8K/yr
  • beesaline5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Vitamin C Serum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.08

Smell Weird

It smells a little like coconut

Nasty smell

Value For Money7%−0.02

Bit pricey

Ineffective and overpriced

expensive

Texture/Consistency-Overall7%−0.06

Grainy texture

Terrible texture

Gritty texture

Oily/Greasy7%−0.03

Too oily

Makes your hair oily

left hair oily

Allergies7%

Made skin worse

Caused bumps on skin

Gave me a rash and hives

Love

Quality-Overall18%+1.46

Their quality has always been consistent

Excellent Product

Quality castor oil

Moist/Dry11%+0.80

It is hydrating

Long-lasting moisturizing feel

Super moisturizing

Smell8%−0.08

The scent is light

Smell good

almost fragrance free

Soft Feel6%

Very smooth

Soft and durable

They are very soft on ur face

Allergies4%

No irritation

I experienced no irritation or breakouts

Ive no issues with skin irritation or anything of the sorts

Return

0.9% Return rate 21% Fixable by listing

Smell13%▆▇▆▆█▇

Smell Weird

It smells a little like coconut

Nasty smell

Leak-Proof11%▅▇█▅█▆
Advertised Vs Actual Product10%▆█▅█▆▅
Texture/Consistency-Overall8%██▅▇▄▇

Grainy texture

Terrible texture

Gritty texture

Oily/Greasy8%█▃▇▇▆▇

Too oily

Makes your hair oily

left hair oily

FAQ

Common Organic Vitamin C Serum questions

Answered from the same tracked data.