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Organic Vitamin C Serum

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -9.8% this quarter, so Organic Vitamin C Serum is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$314K/yr261K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
43%top-5 click share · 10 brands · 577 sellers

Flapen Score

Organic Vitamin C Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Vitamin C Serum is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Vitamin C Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Vitamin C Serum 261K times last year and spent an estimated $314K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
6.0%
Market size, estimated
$314Ka year
Peak month
September17.9× the quietest month
Top search term
sky organics93K searches a year

02 · Price

A sale here is worth $20.14.

Listings sell for $20.14 on average, from $6.50 to $96.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.14 that is $5K to $10K a year per listing.

Average price
$20.14inside the $15 to $100 sweet spot
Price range
$6.50–$96.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #398 within Body Butters. It carries 5,753 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
8.7%
Average rank
#398in Body Butters
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,753per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Organic Vitamin C Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

577

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

8%

  • Brand 154%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Organic Vitamin C Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 17.9×

Search terms

Top Organic Vitamin C Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sky organics93K/yr
  • alba unpetroleum jelly23K/yr
  • unpetroleum jelly20K/yr
  • non petroleum jelly16K/yr
  • waxelene20K/yr
  • petroleum free jelly10K/yr
  • alba botanica un-petroleum jelly9K/yr
  • organic vaseline9K/yr
  • organic vaseline alternative8K/yr
  • beesaline5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Vitamin C Serum

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
0.9%of orders come back
“Smell Weird”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Organic Vitamin C Serum questions

Answered from the same tracked data.