organic vegetable glycerin
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Price range
Good$3.69–$31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,992.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, organic vegetable glycerin is a $74K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
organic vegetable glycerin market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $77K–$92K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 6.8%
- Avg brand age
- 71 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
54
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- NOW Foods25%
- PURA D'OR19%
- Seven Minerals15%
- FSbbTaibanle10%
- NV Superfoods7%
- Yoken6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top organic vegetable glycerin search terms
- organic vegetable glycerin20K/yr
- organic glycerin15K/yr
- vegetable glycerine organic8K/yr
- organic glycerin for skin6K/yr
- glycerin organic3K/yr
- coconut glycerin3K/yr
- glicerina organica3K/yr
Top organic vegetable glycerin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base
PURA D'OR$14.234.6★226 rev
Seven Minerals Organic Vegetable Glycerin - Big 32 fl oz Bottle - No Palm Oil Made with Organic Coconut Oil - Therapeutical Grade Glycerine for DIYs - Hair Nails & Skin Moisturizer - Non-Gmo
Seven Minerals$22.204.8★2,628 rev
NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce
NOW Foods$8.254.7★47,926 rev
NOW Foods Solutions Organic Vegetable Glycerin Oil 100% Pure Softening and Moisturizing Multi-Purpose Skin Care 8-Ounce
NOW Foods$7.954.6★2,193 rev
NV Superfoods - Organic Vegetable Glycerin - 32 Fl Oz - Palm Oil Free - USP Food Grade 100% Natural Carrier for Essential Oils Perfect for Skin Hair & Nails as well as Arts & Crafts
NV Superfoods$25.504.5★324 rev
Newest
by launch date
Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal
Yoken$20.4382 rev
FSbbTaibanle Organic Vegetable Glycerin USDA Organic Certified 100% Pure 6 Fl Oz Natural Skin & Hair Moisturizer Ideal for DIY Beauty Soaps Lotions & More Non-GMO Palm Oil Free
FSbbTaibanle$10.00166 rev
FSbbTaibanle Organic Vegetable Glycerin USDA Organic Certified 100% Pure 16 fl oz Natural Skin & Hair Moisturizer Ideal for DIY Beauty Soaps Lotions & More Non-GMO Palm Oil Free
FSbbTaibanle$16.56166 rev
PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base
PURA D'OR$14.23226 rev
Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)
Generic$31.5613 rev
Trending
90-day click momentumVegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)
Generic$31.564.8★
Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal
Yoken$20.434.8★
J MAC BOTANICALS Organic Vegetable Glycerin (Glass Bottle)
J MAC BOTANICALS$9.834.6★
Aura Cacia Organic Skin Care Oil Vegetable Glycerin 4 Fluid Ounce
Aura Cacia$4.924.6★
Raw Plus Rare Food Grade Vegetable Glycerin 16 oz
Raw Plus Rare$10.064.7★
What buyers say about organic vegetable glycerin
What buyers praise and complain about, mined from review topics.What buyers love
“Very happy with quality, pricing and effects in lotion”
“It is hydrating”
“Good Value”
“Soft hands”
“Accurately described”
“Smell good”
“It works for my dry skin”
“Perfect for sensitive skin”
“Wonderful to use with herbs”
“it does the job every time”
What buyers complain about
“the bottle leaks”
“Leaves skin and hair feeling sticky”
“After the first use, I experienced itching and redness”
“The description says organic but the actual bottle does not.”
“and no discernible scent”
“I used to be so dry”
“feels greasy at first”
“Its thick”
“is difficult to use”
“Need to used a better quality bottle”
Top return reasons
Common questions
- Is organic vegetable glycerin profitable to sell on Amazon United States?
- The niche generates $74K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the organic vegetable glycerin niche?
- 14 brands and 54 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in organic vegetable glycerin?
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Allergies. The return rate is 0.4%.
- When does demand for organic vegetable glycerin peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the organic vegetable glycerin niche?
- Listings span $3.69–$31.56; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 6,993 reviews — the moat a new listing must climb.