Organic Vegetable Glycerin
FailShoppers spend an estimated $74K a year here, so Organic Vegetable Glycerin is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $74K/yr58K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 54 sellers
Flapen Score
Organic Vegetable Glycerin against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Vegetable Glycerin is stronger. Inside it, weaker.
Market
The Organic Vegetable Glycerin market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Vegetable Glycerin 58K times last year and spent an estimated $74K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $74Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- organic vegetable glycerin20K searches a year
02 · Price
A sale here is worth $15.35.
Listings sell for $15.35 on average, from $3.69 to $31.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.35 that is $4K to $8K a year per listing.
- Average price
- $15.35inside the $15 to $100 sweet spot
- Price range
- $3.69–$31.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #406 within Oils. It carries 6,993 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 6.8%
- Average rank
- #406in Oils
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 6,993per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Organic Vegetable Glycerin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
54
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- Brand 125%
- Brand 219%
- Brand 315%
- Brand 410%
- Brand 57%
- Brand 66%
- Open — no brand owns it (8 brands, 17%)
Demand
Organic Vegetable Glycerin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Organic Vegetable Glycerin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic vegetable glycerin20K/yr
- organic glycerin15K/yr
- vegetable glycerine organic8K/yr
- organic glycerin for skin6K/yr
- glycerin organic3K/yr
- coconut glycerin3K/yr
- glicerina organica3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Vegetable Glycerin
We read the reviews and the return reasons for every product selling here.
“the bottle leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Vegetable Glycerin questions
Answered from the same tracked data.









