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Organic Tanning Oil

Maybe

An estimated 1.0% of orders come back. But the top 5 products take 70% of clicks, so Organic Tanning Oil is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$400K/yr184K searches / yr
90-day growth
+43.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 42 sellers

Flapen Score

Organic Tanning Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Tanning Oil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Tanning Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Tanning Oil 184K times last year and spent an estimated $400K. The top 5 brands take 90% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+43.6%
Conversion, latest week
9.3%
Market size, estimated
$400Ka year
Top search term
just nutritive55K searches a year

02 · Price

A sale here is worth $23.56.

Listings sell for $23.56 on average, from $9.53 to $36.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.56 that is $12K to $18K a year per listing.

Average price
$23.56inside the $15 to $100 sweet spot
Price range
$9.53–$36.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Sunscreens & Tanning Products. It carries 2,681 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Sunscreens & Tanning Products
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,681per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Organic Tanning Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

42

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 145%
  • Brand 225%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Search terms

Top Organic Tanning Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • just nutritive55K/yr
  • sun bum tanning oil24K/yr
  • organic tanning oil14K/yr
  • natural tanning oil11K/yr
  • sky and sol tanning oil9K/yr
  • sun bum tanning9K/yr
  • just nutritive products18K/yr
  • non toxic tanning oil6K/yr
  • sun bum oil8K/yr
  • sunbum tanning oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Tanning Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
9%of negative reviews mention “Smell”
1.0%of orders come back
“The smell was overpowering”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Tanning Oil questions

Answered from the same tracked data.