Organic Tanning Oil
MaybeAn estimated 1.0% of orders come back. But the top 5 products take 70% of clicks, so Organic Tanning Oil is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $400K/yr184K searches / yr
- 90-day growth
- +43.6%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 42 sellers
Flapen Score
Organic Tanning Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Tanning Oil is stronger. Inside it, weaker.
Market
The Organic Tanning Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Tanning Oil 184K times last year and spent an estimated $400K. The top 5 brands take 90% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +43.6%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $400Ka year
- Top search term
- just nutritive55K searches a year
02 · Price
A sale here is worth $23.56.
Listings sell for $23.56 on average, from $9.53 to $36.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.56 that is $12K to $18K a year per listing.
- Average price
- $23.56inside the $15 to $100 sweet spot
- Price range
- $9.53–$36.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Sunscreens & Tanning Products. It carries 2,681 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #274in Sunscreens & Tanning Products
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,681per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Organic Tanning Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 9y ago

ALOESUN Organic Coconut Tanning Oil Spray Infused with Organic Lavender Oil | Natural Deep Tanning Accelerator | Moisturizing & Hydrating Tan | Non-Greasy | Vegan & Cruelty-Free | Travel Size 3.4 Oz
- Price
- $29.64
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 3y ago

Just Nutritive Tanning Accelerator Body Oil Natural Tan Enhancer for Outdoor Sun and Tanning Bed Hazelnut Avocado Walnut and Vitamin E Deep Moisture No Fillers No Water Made in USA 8 oz
- Price
- $34.10
- Rating
- 4.5/5
- Reviews
- 4,636
- Age
- 18y ago

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz
- Price
- $17.03
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago

Just Nutritive Leave in Conditioner/Multitasking Leave In for All Hair Types/Pure ingredients fight frizz split ends and creates radiant healthy shine
- Price
- $32.71
- Rating
- 4.2/5
- Reviews
- 778
- Age
- 14y ago
Trending
estimated 90-day click momentum
Texas Babe Tanning Oil Original 8 oz Natural Outdoor Tanning Oil No Mineral Oil No SPF Made in Texas
- Price
- $12.89
- Rating
- 5.0/5
- Reviews
- 31
- Age
- 1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago

Carrot Sun Tanning Oil Spray for Outdoor Sun Tan intensifier for Medium Deep with Narural Moisturizing Oils to Keep Skin Hydrated Moisturizing Body Oil Vegan and Cruelty-Free SPF 0 8oz
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago

ALOESUN Organic Coconut Tanning Oil Spray Infused with Organic Lavender Oil | Natural Deep Tanning Accelerator | Moisturizing & Hydrating Tan | Non-Greasy | Vegan & Cruelty-Free | Travel Size 3.4 Oz
- Price
- $29.64
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 3y ago

Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 9y ago
Newest
by launch date
Texas Babe Tanning Oil Original 8 oz Natural Outdoor Tanning Oil No Mineral Oil No SPF Made in Texas
- Price
- $12.89
- Rating
- 5.0/5
- Reviews
- 31
- Age
- 1y ago

Carrot Sun Tanning Oil Spray for Outdoor Sun Tan intensifier for Medium Deep with Narural Moisturizing Oils to Keep Skin Hydrated Moisturizing Body Oil Vegan and Cruelty-Free SPF 0 8oz
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago

ALOESUN Organic Coconut Tanning Oil Spray Infused with Organic Lavender Oil | Natural Deep Tanning Accelerator | Moisturizing & Hydrating Tan | Non-Greasy | Vegan & Cruelty-Free | Travel Size 3.4 Oz
- Price
- $29.64
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 3y ago

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz
- Price
- $17.03
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
42
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
7%
- Sun Bum45%
- Just Nutritive25%
- ALOESUN11%
- Maui Babe5%
- B.TAN4%
- jeallis3%
- Open — no brand owns it (3 brands, 7%)
Search terms
Top Organic Tanning Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- just nutritive55K/yr
- sun bum tanning oil24K/yr
- organic tanning oil14K/yr
- natural tanning oil11K/yr
- sky and sol tanning oil9K/yr
- sun bum tanning9K/yr
- just nutritive products18K/yr
- non toxic tanning oil6K/yr
- sun bum oil8K/yr
- sunbum tanning oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tanning Oil
We read the reviews and the return reasons for every product selling here.
“The smell was overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tanning Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









