Is organic sunscreen for face profitable to sell on Amazon United States?

The niche generates $211K/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +59.8%. Flapen's verdict: Worth a look (63/100).

How competitive is the organic sunscreen for face niche?

18 brands and 616 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in organic sunscreen for face?

Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 1.0%.

When does demand for organic sunscreen for face peak?

Demand peaks in Mar–Aug–Sep; the busiest month runs 3.2× the quietest.

What does it cost to enter the organic sunscreen for face niche?

Listings span $9.64–$43.41; the average listing price is $24.12 (sweet spot $15–$100). The average incumbent carries 4,872 reviews — the moat a new listing must climb.

organic sunscreen for face

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.12

avg listing price — sweet spot $15–$100

Price range

Great$9.64–$43.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+59.8%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$211K

$211K/yr · 109K searches

Review moat

Bad4,871.88

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, organic sunscreen for face is a $211K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

organic sunscreen for face market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $193K–$241K; units × avg price
Conversion rate: 8.0%
Avg BSR: #598
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

616

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

24%

COOLA47%
BLUE LIZARD10%
Coola8%
Wagomars4%
innisfree4%
CeraVe3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.8% search growth over the last 90 days.

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 3.2×

Open Trend

Top organic sunscreen for face search terms

coola face sunscreen28K/yr +93.0%12.4% conv.
non toxic face sunscreen11K/yr +74.6%3.1% conv.
organic face sunscreen12K/yr +74.9%3.0% conv.
natural face sunscreen12K/yr +68.3%2.9% conv.
clean face sunscreen5K/yr +88.7%4.1% conv.
coola face6K/yr +85.6%7.0% conv.
organic sunscreen for face7K/yr +11.8%3.2% conv.
coola sunscreen face6K/yr +49.0%10.2% conv.
moisturizer with zinc oxide for face6K/yr +38.6%0.1% conv.
natural sunscreen face4K/yr +50.2%3.9% conv.

All search terms

Top organic sunscreen for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOLA Organic Face Sunscreen SPF 50 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Fragrance Free 1.7 Fl Oz.

COOLA$28.274.7★3,336 rev

COOLA Organic Face Sunscreen SPF 30 Sunblock Lotion Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Cucumber 1.7 Fl Oz

COOLA$28.904.7★787 rev

COOLA Organic Sunscreen SPF 50 Sunblock Face Mist Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Natural Fragrance 3.4 Fl Oz

Coola$26.774.2★817 rev

Wagomars Beef Tallow Sunscreen SPF 50 - Mineral Sunscreen with Zinc Oxide - Non-Toxic Natural Sunblock for Face & Body - Water Resistant Reef Safe Moisturizing for Dry and Sensitive Skin

Wagomars$10.724.5★242 rev

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz

BLUE LIZARD$14.524.6★15,700 rev

Newest

by launch date

Mineral Sunscreen for Face SPF 50 Broad Spectrum Zinc Oxide Made in USA with Natural & Organic Ingredients Hydrating Daily Moisturizer for Sensitive Skin No White Cast & No Chemicals

Beauty by Earth$28.46951 rev

3mo ago

Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz

Good Molecules$11.96374 rev

5mo ago

COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz

COOLA$27.9656 rev

7mo ago

CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz

CeraVe$13.611,311 rev

7mo ago

Stilip Organic Beef Tallow Sunscreen-SPF 50 with Zinc Oxide Non-Toxic 2-in-1 Moisturizer & Mineral Sunblock | Reef Safe Chemical-Free Lightweight Clean Formula for Sensitive Skin Natural Sunscreen.

STILIP$9.82237 rev

1y ago

What buyers say about organic sunscreen for face

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin11%

“Great for sensitive skin”

Quality-Overall11%

“Excellent product line”

Moist/Dry5%

“extremely hydrating”

Weight Light5%

“Lightweight and no sticky residue”

Protection4%

“Excellent protection”

Soft Feel4%

“Goes on smooth”

Value For Money4%

“Excellent price”

Smell4%

“Its fragrance free”

Brightness/Shine/Glow3%

“gives me a glow”

Ease Of Application3%

“Easy application”

What buyers complain about

Allergies11%

“gave a rash”

Color8%

“That on it's own is too dark”

Smell7%

“Smells a little strange”

Value For Money6%

“Too expensive”

Oily/Greasy5%

“Too greasy”

Skin Health4%

“I had an immediate reaction which caused my face to burn and turn red”

Thickness3%

“It doesnt feel thick or cakey”

Sensitivity-Overall2%

“Not sensitive skin friendly”

Functionality-Overall2%

“Did not work”

Suitability Dry Skin2%

“not the dry, tight kind”

Top return reasons

Advertised Vs Actual Product14%

Value For Money11%

Size-Overall8%

Smell7%

Functionality-Overall5%