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Organic Sunscreen

Pass

Organic Sunscreen scores 76 out of 100, a Pass. Shoppers spend an estimated $825K a year here, search demand grew +140.3% this quarter, and an estimated 0.7% of orders come back.

Filters Trending
Flapen Score
76
76 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +28 vs the category median of 48
Market size
$825K/yr622K searches / yr
90-day growth
+140.3%search demand this quarter
Competition
42%top-5 click share · 22 brands · 659 sellers

Flapen Score

Organic Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Sunscreen is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Sunscreen 622K times last year and spent an estimated $825K. The top 5 brands take 59% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +140.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+140.3%
Conversion, latest week
6.5%
Market size, estimated
$825Ka year
Peak month
June7.0× the quietest month
Top search term
organic sunscreen136K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $7.88 to $40.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $20.57 that is $21K to $26K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$7.88–$40.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #335 within Sunscreens & Tanning Products. It carries 3,623 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#335in Sunscreens & Tanning Products
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,623per listing
Listings tracked
34

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
52 months

Products

Top Organic Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

659

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

42%

Top 20: 83%

Open market

36%

  • Brand 131%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Organic Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Organic Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic sunscreen136K/yr
  • all natural sunscreen48K/yr
  • natural sunscreen no chemicals58K/yr
  • mineral sunscreen body56K/yr
  • organic sunscreen non toxic41K/yr
  • non nano zinc oxide sunscreen38K/yr
  • ewg verified sunscreen32K/yr
  • nontoxic sunscreen29K/yr
  • mineral body sunscreen27K/yr
  • mineral sunscreen zinc oxide13K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Sunscreen

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Allergies”
0.7%of orders come back
“causes irritation”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Sunscreen questions

Answered from the same tracked data.