Organic Sunscreen
PassOrganic Sunscreen scores 76 out of 100, a Pass. Shoppers spend $825K a year here, search demand grew +140.3% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 76 / 100Top 1% of 10,978 Beauty & Personal Care niches · +28 vs the category median of 4876
- Market size
- $825K/yr622K searches / yr
- 90-day growth
- +140.3%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 659 sellers
Flapen Score
Organic Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Sunscreen is stronger. Inside it, weaker.
Market
The Organic Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Sunscreen 622K times last year and spent an estimated $825K. The top 5 brands take 59% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +140.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.
- Searches, last 12 months
- 622K
- Growth, 90 days vs prior 90
- +140.3%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $825Ka year
- Peak month
- June7.0× the quietest month
- Top search term
- organic sunscreen136K searches a year
02 · Price
A sale here is worth $20.57.
Listings sell for $20.57 on average, from $7.88 to $40.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $20.57 that is $21K to $26K a year per listing.
- Average price
- $20.57inside the $15 to $100 sweet spot
- Price range
- $7.88–$40.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #335 within Sunscreens & Tanning Products. It carries 3,623 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #335in Sunscreens & Tanning Products
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 3,623per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Organic Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 15,700
- Age
- 6y ago
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 15,700
- Age
- 6y ago
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz
- Price
- $18.11
- Rating
- 4.5/5
- Reviews
- 2,562
- Age
- 2y ago
Stilip Organic Beef Tallow Sunscreen-SPF 50 with Zinc Oxide Non-Toxic 2-in-1 Moisturizer & Mineral Sunblock | Reef Safe Chemical-Free Lightweight Clean Formula for Sensitive Skin Natural Sunscreen.
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 1y ago
Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages
- Price
- $16.74
- Rating
- 4.2/5
- Reviews
- 6,448
- Age
- 10y ago
Trending
90-day click momentum
Clean + Kind Organic Beef Tallow Sunscreen SPF 50 Unscented Fragrance-Free Non-Nano Zinc Oxide Mineral Sunblock Non-Toxic Natural Reef-Safe Water-Resistant Face & Body Sun Protection (3.4 oz)
- Price
- $24.18
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 3mo ago
Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast
- Price
- $26.58
- Rating
- 4.4/5
- Reviews
- 1,151
- Age
- 3mo ago
Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago
Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz
- Price
- $15.82
- Rating
- 3.9/5
- Reviews
- 4,853
- Age
- 5y ago
Sky and Sol Natural Mineral Sunscreen SPF 30 3 oz: Natural Tallow & Zinc Oxide Reef Safe Water Resistant Fragrance-Free Non-Greasy Formula for Face and Body
- Price
- $33.66
- Rating
- 4.2/5
- Reviews
- 2,786
- Age
- 2y ago
Newest
by launch dateClean + Kind Organic Beef Tallow Sunscreen SPF 50 Unscented Fragrance-Free Non-Nano Zinc Oxide Mineral Sunblock Non-Toxic Natural Reef-Safe Water-Resistant Face & Body Sun Protection (3.4 oz)
- Price
- $24.18
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 3mo ago
Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast
- Price
- $26.58
- Rating
- 4.4/5
- Reviews
- 1,151
- Age
- 3mo ago
Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago
Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago
CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz
- Price
- $13.61
- Rating
- 4.5/5
- Reviews
- 1,311
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
659
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
42%
Top 20: 83%
Open market
36%
- BLUE LIZARD31%
- Sky and Sol8%
- Native7%
- Badger6%
- Babo Botanicals6%
- STILIP5%
Demand
Organic Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×
Search terms
Top Organic Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic sunscreen136K/yr
- all natural sunscreen48K/yr
- natural sunscreen no chemicals58K/yr
- mineral sunscreen body56K/yr
- organic sunscreen non toxic41K/yr
- non nano zinc oxide sunscreen38K/yr
- ewg verified sunscreen32K/yr
- nontoxic sunscreen29K/yr
- mineral body sunscreen27K/yr
- mineral sunscreen zinc oxide13K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Sunscreen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
causes irritation
Itchy rash
Allergic Reaction
Im pretty pale
Not even any pink to my face
Not white
Weird smell
AWFUL SMELL
smells like fish
So expensive
Expensive
Too expensive
It comes out thick
Too thick
Goes on way too thick
Love
Best quality
Easy transaction and a quality product
high quality ingredients
Great for your skin
Works well for sensitive skin
Good for sensitive skin
doesnt smell bad
Its fragrance free
Fragrance Free
Excellent Sun Protection
Excellent protection
Sun protection
Very moisturizing
it is also moisturizing
Moisturizes well
Return
0.7% Return rate 40% Fixable by listing
Size is too big
creating a tighter
SO SMALL
So expensive
Expensive
Too expensive
Weird smell
AWFUL SMELL
smells like fish
Keep looking
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Sunscreen
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Sunscreen questions
Answered from the same tracked data.