Is Sunscreen profitable to sell on Amazon United States?

Flapen scores Sunscreen 77 out of 100 on Amazon United States, a Pass. Shoppers spend $40.3M a year across 82 tracked products. 11 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew +72.8% in the last 90 days.

How competitive is the Sunscreen niche on Amazon United States?

29 brands and 316 sellers compete in Sunscreen on Amazon United States. The top 5 Sunscreen products take 25% of clicks, and the top 5 brands take 65%.

When does demand for Sunscreen peak?

Search demand for Sunscreen on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Sunscreen niche?

Sunscreen sells for $15.96 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.64 to $55.65. The average product has 10,993 reviews, the count a new listing must catch up to.

Sunscreen

Pass

Sunscreen scores 77 out of 100, a Pass. Shoppers spend an estimated $40.3M a year here, search demand grew +72.8% this quarter, and an estimated 0.6% of orders come back.

Flapen Score: 77
77 / 100Top 1% of 10,978 Beauty & Personal Care niches · +29 vs the category median of 48
Market size: $40.3M/yr28.7M searches / yr
90-day growth: +72.8%search demand this quarter
Competition: 25%top-5 click share · 29 brands · 316 sellers

Flapen Score

Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunscreen is stronger. Inside it, weaker.

77Pass

This niche Category average

See the method

Market

The Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen 28.7M times last year and spent an estimated $40.3M. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 28.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40.3M a year.

Searches, last 12 months: 28.7M
Growth, 90 days vs prior 90: +72.8%
Conversion, latest week: 8.8%
Market size, estimated: $40.3Ma year
Peak month: June4.4× the quietest month
Top search term: sunscreen9.1M searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $4.64 to $55.65. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.96 that is $399K to $479K a year per listing.

Average price: $15.96inside the $15 to $100 sweet spot
Price range: $4.64–$55.65
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 25,000–30,000
Revenue per listing a year: $399K–$479K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Sunscreens & Tanning Products. It carries 10,993 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #67in Sunscreens & Tanning Products
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 10,993per listing
Listings tracked: 82

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 11
Successful launches: 11Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

316

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

25%

Top 20: 59%

Open market

30%

Brand 138%
Brand 212%
Brand 36%
Brand 45%
Brand 54%
Brand 64%

Demand

Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sunscreen9.1M/yr +100.5%6.1% conv.
sunscreen spray2.2M/yr +182.4%8.9% conv.
sunscreen for face2.3M/yr +22.9%5.2% conv.
mineral sunscreen1.6M/yr +110.1%2.5% conv.
face sunscreen1.6M/yr +79.1%7.5% conv.
korean sunscreen2.0M/yr +34.2%3.6% conv.
neutrogena sunscreen1.3M/yr +125.0%11.1% conv.
spray sunscreen721K/yr +193.0%8.6% conv.
protector solar para la cara1.2M/yr +34.6%2.0% conv.
reef safe sunscreen1.1M/yr -9.0%3.2% conv.

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FAQ

Common Sunscreen questions

Answered from the same tracked data.

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