Sunscreen
Sunscreen clears our launch bar: a $40.3M/yr market growing +72.8% this quarter with returns at 0.6%.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +29 vs the category median of 48
Is Sunscreen profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sunscreen is a $40.3M/yr Amazon United States market (28.7M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 77/100.
Sunscreen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +72.8% over the last 90 days and 8.8% of searches end in a purchase.
$40.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 82 products
Top Sunscreen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50 Water Resistant Oxybenzone Free Sunblock 6oz each Twin Pack
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 26,012
- Age
- 9y ago
Neutrogena Clear Face Sunscreen Lotion SPF 50 for Acne-Prone Skin Broad Spectrum UVA UVB Protection Oil-Free No-Fragrance No-Oxybenzone Water-Resistant Daily Face Moisturizer 3 fl oz
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 9,410
- Age
- 5y ago
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz
- Price
- $23.17
- Rating
- 4.7/5
- Reviews
- 9,410
- Age
- 8y ago
Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz
- Price
- $7.93
- Rating
- 4.7/5
- Reviews
- 9,291
- Age
- 13y ago
Trending
90-day click momentum
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml
- Price
- $18.17
- Rating
- 4.5/5
- Reviews
- 1,043
- Age
- 8mo ago
CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz
- Price
- $13.61
- Rating
- 4.5/5
- Reviews
- 1,311
- Age
- 7mo ago
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
- Price
- $11.31
- Rating
- 4.7/5
- Reviews
- 1,093
- Age
- 8mo ago
Coppertone Sport Sunscreen Spray SPF 50 Sweat Heat and Water Resistant Sunblock Lightweight Oxybenzone Free Spray Sunscreen Bulk Pack 5.5 Oz Bottle Pack of 3
- Price
- $18.91
- Rating
- 4.8/5
- Reviews
- 21,073
- Age
- 8y ago
Banana Boat Sport Ultra SPF 30 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 30 Water Resistant Oxybenzone Free 6oz each Twin Pack
- Price
- $12.17
- Rating
- 4.8/5
- Reviews
- 14,941
- Age
- 12y ago
Newest
by launch dateCeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz
- Price
- $13.61
- Rating
- 4.5/5
- Reviews
- 1,311
- Age
- 7mo ago
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
- Price
- $11.31
- Rating
- 4.7/5
- Reviews
- 1,093
- Age
- 8mo ago
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml
- Price
- $18.17
- Rating
- 4.5/5
- Reviews
- 1,043
- Age
- 8mo ago
Anua Zero-Cast Moisturizing Sunscreen SPF 50 Glow Natural Sunscreen for face No White Cast Hyaluronic Acid Niacinamide Oil-Free Korean Skincare 1.69 fl oz
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 2,600
- Age
- 1y ago
Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty
- Price
- $14.43
- Rating
- 4.6/5
- Reviews
- 6,227
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
29 rising
Sellers
316
Top-5 brand share
65%
Top 20: 95%
Top-5 click share
25%
Top 20: 59%
Open market
30%
- Neutrogena38%
- Banana Boat12%
- BLUE LIZARD6%
- Sun Bum5%
- Coppertone4%
- Hawaiian Tropic4%
Sunscreen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
Top Sunscreen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sunscreen9.1M/yr
- sunscreen spray2.2M/yr
- sunscreen for face2.3M/yr
- mineral sunscreen1.6M/yr
- face sunscreen1.6M/yr
- korean sunscreen2.0M/yr
- neutrogena sunscreen1.3M/yr
- spray sunscreen721K/yr
- protector solar para la cara1.2M/yr
- reef safe sunscreen1.1M/yr
Common Sunscreen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
