organic shaving cream
Worth a lookShows searches that convert (18.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good$805K$805K/yr · 318K searches
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Price range
Good$4.29–$35.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,342.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic shaving cream is a $805K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
organic shaving cream market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $687K–$824K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 1.9%
- Avg brand age
- 97 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
112
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
3%
- Billie53%
- Pacific Shaving Company20%
- Kiss My Face13%
- NOW Foods8%
- Cremo2%
- Aveeno2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top organic shaving cream search terms
- billie shaving cream89K/yr
- kiss my face shave cream37K/yr
- natural shaving cream29K/yr
- pacific shaving company16K/yr
- non toxic shaving cream21K/yr
- organic shaving cream23K/yr
- billie shave cream13K/yr
- organic shaving cream men11K/yr
- now shaving cream10K/yr
- natural shaving cream for men11K/yr
Top organic shaving cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz
Billie$9.714.5★786 rev
Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz
Billie$7.884.6★1,927 rev
Pacific Shaving Company Natural Shaving Cream - Shea Butter + Vitamin E Shave Cream for Hydrated Sensitive Skin - Clean Formula for a Smooth Anti-Redness + Irritation-Free Shave Cream (3.4 Oz)
Pacific Shaving Company$10.044.6★8,365 rev
NOW Foods Solutions Nutri-Shave Shave Cream Removes Pore Clogging Residue Reduces Irritation 8-Ounce
NOW Foods$8.984.5★1,698 rev
Kiss My Face Fragrance Free Moisture Shave 4 In 1 Shaving Cream Cruelty Free And Vegan With Added Olive Oil And Aloe Leaf Extract Vitamin E Rich 11 fl Oz Pump Bottle
Kiss My Face$10.334.7★2,340 rev
Newest
by launch date
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz
Billie$10.03304 rev
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Lavender Milk scent - 8oz
Billie$9.42304 rev
Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz
Billie$8.14140 rev
eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)
eos$8.524,210 rev
Billie SkyFoam Shave Gel - Lavender Milk Scent - Water-activated Foam - Made With Aloe & Cucumber - For A Close Smooth Shave - 6.7 fl oz 3-pack
Billie$16.44960 rev
Trending
90-day click momentum
Pacific Shaving Company Natural Shaving Cream - Shea Butter + Vitamin E Shave Cream for Hydrated Sensitive Skin - Clean Formula for a Smooth Anti-Redness + Irritation-Free Shave Cream (7 Oz 3 Pack)
Pacific Shaving Company$35.174.6★
Dr. Bronners - Organic Shaving Soap (Tea Tree 7 Ounce) - Certified Organic Sugar and Shikakai Powder Soothes and Moisturizes for Close Comfortable Shave Use on Face Underarms and Legs
Dr. Bronner's$15.484.1★
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Lavender Milk scent - 8oz
Billie$9.424.4★
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz
Billie$10.034.4★
Pacific Shaving Company Clean Shaving Cream - Shea Butter + Vitamin E Shave Cream for Hydrated Sensitive Skin - Clean Formula for a Smooth Anti-Redness + Irritation-Free Shave Cream (7 Oz 2 Pack)
Pacific Shaving Company$24.464.6★
What buyers say about organic shaving cream
What buyers praise and complain about, mined from review topics.What buyers love
“Silky Smooth”
“Good smell”
“So far, I have no complaints”
“moisturizes your skin”
“No irritation at all”
“Great for Sensitive Skin”
“its an affordable”
“Good lather”
“It goes on easy”
“It works well”
What buyers complain about
“Terrible chemical smell”
“cause a rash”
“a little pricey”
“Its too thick”
“Produces no lather”
“I have extremely sensitive skin”
“Leaking upon arrival”
“The pump is pretty much garbage”
“Pacific definitely DOES STICK to everything”
“but it does have a gooey-ish texture”
Top return reasons
Common questions
- Is organic shaving cream profitable to sell on Amazon United States?
- The niche generates $805K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the organic shaving cream niche?
- 8 brands and 112 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in organic shaving cream?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.
- When does demand for organic shaving cream peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the organic shaving cream niche?
- Listings span $4.29–$35.17; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 5,343 reviews — the moat a new listing must climb.