Organic Shampoo and Conditioner
MaybeAn estimated 0.7% of orders come back. But the average product has 8,892 reviews to catch up to, so Organic Shampoo and Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $152K/yr179K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 92 sellers
Flapen Score
Organic Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Organic Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Shampoo and Conditioner 179K times last year and spent an estimated $152K. The top 5 brands take 64% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $152Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- non toxic shampoo and conditioner106K searches a year
02 · Price
A sale here is worth $27.13.
Listings sell for $27.13 on average, from $8.93 to $74.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.13 that is $3K to $7K a year per listing.
- Average price
- $27.13inside the $15 to $100 sweet spot
- Price range
- $8.93–$74.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #111 within Shampoo & Conditioner Sets. It carries 8,892 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #111in Shampoo & Conditioner Sets
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 8,892per listing
- Listings tracked
- 29
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Organic Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
California Naturals Classic Clean Toasted Coconut Shampoo and Conditioner Set Hair Care for Women & Men Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo Color Safe 20 Fl Oz
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 11mo ago
Beef Tallow Shampoo and Conditioner Set with Goat Milk - Sulfate Free Moisture for Women and Men - For Dry Itchy Scalp - Hydrating Thickening Volume Care for Thinning Hair - 16 Fl Oz (Pack of 2)
- Price
- $24.32
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 1y ago
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $18.92
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 3y ago
ATTITUDE Nourishing Hair Shampoo EWG Verified For Dry and Damaged Hair Naturally Derived Ingredients Vegan and Plant Based Grapeseed Oil and Olive Leaves 32 Fl Oz
- Price
- $19.77
- Rating
- 4.5/5
- Reviews
- 3,318
- Age
- 5y ago
Ingreendients Non Toxic Vegan Shampoo and Conditioner with Organic Ingredients Apple Cider Vinegar Tea Tree Oil - Color Safe Paraben & Gluten Free Silicone & Sulfate Free pH Balanced
- Price
- $35.92
- Rating
- 4.3/5
- Reviews
- 1,414
- Age
- 6y ago
Trending
estimated 90-day click momentum
RZ Hydrating Shampoo and Conditioner Set Duo - Sulfate-Free Shampoo and Conditioner for Women & Men - All Hair Types | Vegan Color-Safe Silicone & Paraben-Free | 10.1 oz Each Bottle
- Price
- $74.14
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 4mo ago
Beef Tallow Shampoo and Conditioner Set with Goat Milk - Sulfate Free Moisture for Women and Men - For Dry Itchy Scalp - Hydrating Thickening Volume Care for Thinning Hair - 16 Fl Oz (Pack of 2)
- Price
- $24.32
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 1y ago
Raw Sugar The Moisture Smoothie Shampoo and Conditioner with Coconut Oil Agave & Sweet Almond Oil Hydrates & Nourishes Dry Hair Formulated without SLS/SLES or Parabens
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago
Hairitage Biotin Shampoo and Conditioner Set - Sulfate Free + Paraben Free Color Safe with Castor Oil for Anti-Frizz Volume + Moisture for Women Hydrating Repair Shampoo Conditioner
- Price
- $23.05
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 2y ago
California Naturals Sensitive Scalp Shampoo & Conditioner Set Soothing & Gentle for All Hair Types Fragrance Free Colloidal Oat & Chamomile Paraben Sulfate Free NEA Accepted 16.5 oz
- Price
- $23.82
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 7mo ago
Newest
by launch dateRZ Hydrating Shampoo and Conditioner Set Duo - Sulfate-Free Shampoo and Conditioner for Women & Men - All Hair Types | Vegan Color-Safe Silicone & Paraben-Free | 10.1 oz Each Bottle
- Price
- $74.14
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 4mo ago
California Naturals Sensitive Scalp Shampoo & Conditioner Set Soothing & Gentle for All Hair Types Fragrance Free Colloidal Oat & Chamomile Paraben Sulfate Free NEA Accepted 16.5 oz
- Price
- $23.82
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 7mo ago
Raw Sugar The Moisture Smoothie Shampoo and Conditioner with Coconut Oil Agave & Sweet Almond Oil Hydrates & Nourishes Dry Hair Formulated without SLS/SLES or Parabens
- Price
- $19.64
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago
California Naturals Classic Clean Toasted Coconut Shampoo and Conditioner Set Hair Care for Women & Men Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo Color Safe 20 Fl Oz
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 11mo ago
California Naturals Re:GRO Anti-Thinning Shampoo & Conditioner Set Biotin Caffeine & Rosemary Oil Hair Loss & Thinning Support for Women and Men Sulfate Free 20 fl oz
- Price
- $28.66
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
92
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 90%
Open market
30%
- California Naturals22%
- BELLISSO13%
- BIO SPECTRA ATTITUDE11%
- Native10%
- Acure8%
- Ingreendients6%
Demand
Organic Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Organic Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non toxic shampoo and conditioner106K/yr
- nontoxic shampoo and conditioner18K/yr
- clean shampoo non toxic12K/yr
- clean ingredient shampoo7K/yr
- best non toxic shampoo7K/yr
- eco friendly shampoo and conditioner4K/yr
- clean non toxic shampoos24K/yr
- clean non toxic shampoo2K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data