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organic oasis whipped tallow frankincense and castor oil

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 8Conversion 63Competition 25Returns 92Price range 74Avg price 80Brand share 37Review moat 53Quality gap 52

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.87

avg listing price — sweet spot $15–$100

Price range

Good$7.52–$36.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,373

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 19K searches

According to Flapen's Amazon United States niche tracking, organic oasis whipped tallow frankincense and castor oil is a $18K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

organic oasis whipped tallow frankincense and castor oil market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$17K–$21K
units × avg price
Conversion rate
5.6%
Avg BSR
#1,862
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
14.3%
Avg brand age
20 months
Avg seller age
115 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Untamed Organics29%
  • WELOSUER20%
  • Maidlure20%
  • Generic8%
  • Shuangjia6%
  • Vbolre5%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -34.3% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.8×

Top organic oasis whipped tallow frankincense and castor oil search terms

  • organic oasis3K/yr
  • beef tallow with frankincense3K/yr
  • beef tallow frankincense castor oil1K/yr
  • organic beef tallow frankincense castor oil face moisturizer2K/yr
  • beef tallow with castor oil and frankincense2K/yr
  • organic oasis beef tallow2K/yr
  • whipped tallow castor oil frankincense703/yr
  • beef tallow with frankincense and castor oil911/yr
  • beef tallow castor oil frankincense943/yr
  • organic oasis whipped tallow frankincense and castor oil1K/yr
All search terms

Top organic oasis whipped tallow frankincense and castor oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$5K40%$7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about organic oasis whipped tallow frankincense and castor oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great product I've order multiple times quality is consistent”

Smell13%

“smells natural”

Absorbency8%

“absorbs great”

Soft Feel7%

“silky soft”

Moist/Dry6%

“Great Moisturizer”

Value For Money5%

“great value for money”

Suitability Combination Skin4%

“Great for sensitive skin”

Suitability Dry Skin3%

“Rich Moisturizer Best for Very Dry Skin”

Texture/Consistency-Overall2%

“Good texture”

Brightness/Shine/Glow2%

“My face has a wonderful glow”

What buyers complain about

Allergies20%

“Itchy hands”

Smell18%

“Funky smell to it”

Value For Money8%

“expensive”

Moist/Dry7%

“Makes my Skin Dry”

Size-Overall6%

“Small jar”

Oily/Greasy5%

“Greasy”

Functionality-Overall2%

“none worked very well”

Suitability Dry Skin2%

“Honestly leaves my hands dry”

Thickness1%

“the balm is thick”

Absorbency1%

“doesn't actually absorb”

Top return reasons

Smell35%
Advertised Vs Actual Product11%
Functionality-Overall11%
Size-Overall7%
Moist/Dry5%
Oily/Greasy5%
Value For Money3%
Leak-Proof3%
Texture/Consistency-Overall2%
Material Quality2%

Common questions

Is organic oasis whipped tallow frankincense and castor oil profitable to sell on Amazon United States?
The niche generates $18K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (40/100).
How competitive is the organic oasis whipped tallow frankincense and castor oil niche?
11 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in organic oasis whipped tallow frankincense and castor oil?
Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 1.2%.
When does demand for organic oasis whipped tallow frankincense and castor oil peak?
Demand peaks in Mar; the busiest month runs 2.8× the quietest.
What does it cost to enter the organic oasis whipped tallow frankincense and castor oil niche?
Listings span $7.52–$36.27; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.