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Organic Oasis Whipped Tallow Frankincense and Castor Oil

Fail

Shoppers spend an estimated $18K a year here, so Organic Oasis Whipped Tallow Frankincense and Castor Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$18K/yr19K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 14 sellers

Flapen Score

Organic Oasis Whipped Tallow Frankincense and Castor Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Oasis Whipped Tallow Frankincense and Castor Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Oasis Whipped Tallow Frankincense and Castor Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Oasis Whipped Tallow Frankincense and Castor Oil 19K times last year and spent an estimated $18K. The top 5 brands take 83% of clicks. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
5.6%
Market size, estimated
$18Ka year
Peak month
March2.8× the quietest month
Top search term
organic oasis3K searches a year

02 · Price

A sale here is worth $16.87.

Listings sell for $16.87 on average, from $7.52 to $36.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.87 that is $0 to $2K a year per listing.

Average price
$16.87inside the $15 to $100 sweet spot
Price range
$7.52–$36.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,862 within Creams. It carries 1,373 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#1,862in Creams
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,373per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Organic Oasis Whipped Tallow Frankincense and Castor Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 220%
  • Brand 320%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Organic Oasis Whipped Tallow Frankincense and Castor Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.8×

Search terms

Top Organic Oasis Whipped Tallow Frankincense and Castor Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic oasis3K/yr
  • beef tallow with frankincense3K/yr
  • beef tallow frankincense castor oil1K/yr
  • organic beef tallow frankincense castor oil face moisturizer2K/yr
  • beef tallow with castor oil and frankincense2K/yr
  • organic oasis beef tallow2K/yr
  • whipped tallow castor oil frankincense703/yr
  • beef tallow with frankincense and castor oil911/yr
  • beef tallow castor oil frankincense943/yr
  • organic oasis whipped tallow frankincense and castor oil1K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Oasis Whipped Tallow Frankincense and Castor Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
1.2%of orders come back
“Itchy hands”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Oasis Whipped Tallow Frankincense and Castor Oil questions

Answered from the same tracked data.