Organic Mascara

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

11.2%

Market size, estimated

$1.5Ma year

Peak month

August1.7× the quietest month

Top search term

covergirl mascara321K searches a year

Listings sell for $12.89 on average, from $4.67 to $45.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $12.89 that is $26K to $32K a year per listing.

Average price

$12.89under the $15 to $100 sweet spot

Price range

$4.67–$45.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$32K

Returns

0.4%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #155 within Eyes. It carries 15,546 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#155in Eyes

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

15,546per listing

Listings tracked

35

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months