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Organic Makeup Remover Wipes

Fail

The top 5 brands take 98% of clicks, so Organic Makeup Remover Wipes is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$520K/yr232K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
89%top-5 click share · 6 brands · 29 sellers

Flapen Score

Organic Makeup Remover Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Makeup Remover Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Makeup Remover Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Makeup Remover Wipes 232K times last year and spent an estimated $520K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
16.4%
Market size, estimated
$520Ka year
Peak month
December1.5× the quietest month
Top search term
honest makeup wipes23K searches a year

02 · Price

A sale here is worth $13.66.

Listings sell for $13.66 on average, from $6.37 to $25.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $13.66 that is $41K to $55K a year per listing.

Average price
$13.66under the $15 to $100 sweet spot
Price range
$6.37–$25.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$55K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Cleansers. It carries 9,377 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Cleansers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
9,377per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Organic Makeup Remover Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Organic Makeup Remover Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Organic Makeup Remover Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honest makeup wipes23K/yr
  • honest makeup48K/yr
  • honest face wipes20K/yr
  • organic makeup remover wipes19K/yr
  • organic face wipes14K/yr
  • honest makeup remover wipes30K/yr
  • honest beauty makeup18K/yr
  • natural makeup remover wipes9K/yr
  • natural face wipes6K/yr
  • honest face5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Makeup Remover Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Cleansing”
10%of negative reviews mention “Moist/Dry”
0.4%of orders come back
“Dried out”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Organic Makeup Remover Wipes questions

Answered from the same tracked data.