Organic Lipstick
FailThe average product has 10,838 reviews to catch up to, so Organic Lipstick is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $148K/yr275K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 106 sellers
Flapen Score
Organic Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Lipstick is stronger. Inside it, weaker.
Market
The Organic Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Lipstick 275K times last year and spent an estimated $148K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $148Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- organic lipstick57K searches a year
02 · Price
A sale here is worth $13.71.
Listings sell for $13.71 on average, from $5.36 to $27.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.71 that is $1K to $3K a year per listing.
- Average price
- $13.71under the $15 to $100 sweet spot
- Price range
- $5.36–$27.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #248 within Lips. It carries 10,838 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #248in Lips
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 10,838per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Organic Lipstick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Honest Beauty Moisturizing Vegan Tinted Lip Balm Antioxidant-Rich Acai Extracts Avocado Oil Paraben and Cruelty-Free Plum Drop
- Price
- $9.76
- Rating
- 4.3/5
- Reviews
- 22,448
- Age
- 7y ago

Honest Beauty Moisturizing Vegan Tinted Lip Balm Antioxidant-rich Acai Extracts Avocado Oil Paraben-Free Cruelty Summer Melon
- Price
- $9.77
- Rating
- 4.3/5
- Reviews
- 22,448
- Age
- 7y ago

Earths Daughter Tinted Lip Balm 4 Pack of Assorted Colors - Beeswax Coconut Oil Cocoa Butter Vitamin E - Moisturize and Beautify - Paraben Free
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 19,690
- Age
- 4y ago

Honest Beauty Moisturizing Vegan Tinted Lip Balm Antioxidant-Rich Acai Extracts Avocado Oil Paraben-Free Cruelty-Free Blood Orange
- Price
- $9.74
- Rating
- 4.3/5
- Reviews
- 22,448
- Age
- 7y ago

Honest Beauty Moisturizing Vegan Tinted Lip Balm Antioxidant-Rich Acai Extracts Avocado Oil Paraben-Free Cruelty-Free Dragon Fruit
- Price
- $9.76
- Rating
- 4.3/5
- Reviews
- 22,448
- Age
- 7y ago
Trending
estimated 90-day click momentum
Pacifica Tinted Lip Balm Color Quench Hydrating Flavored Lip Balm -Sugared Fig Flavor - Red Pink -w/Coconut Oil & Cocoa Butter Natural Clean Beauty Vegan & Cruelty-Free Dermatologist Tested
- Price
- $5.36
- Rating
- 4.3/5
- Reviews
- 8,075
- Age
- 13y ago

Moms Secret Natural Lipstick Made with Organic Ingredients Rich in Vitamin E Vegan Paraben Free Gluten Free Cruelty Free Made in the USA. 0.16 oz. (Prim & Proper)
- Price
- $19.71
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 4y ago

Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick
- Price
- $20.86
- Rating
- 4.5/5
- Reviews
- 17,668
- Age
- 22y ago

Honeybee Gardens Truly Natural Long Lasting Lipstick Heirloom Pink Mauve Neutral Cream Finish Hydrating Moisturizing Lip Color with Organic Oils Vegan Gluten-Free Cruelty-Free Nourishing Lip Care
- Price
- $16.62
- Rating
- 4.0/5
- Reviews
- 880
- Age
- 9y ago

ILIA - Color Block Lipstick | Non-Toxic Vegan Cruelty-Free Hydrating + Long Lasting No Budge Color with Full Coverage (Wild Rose (Mauve With Neutral Undertones) 0.14 oz | 4 g)
- Price
- $27.40
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 6y ago
Newest
by launch date
Burts Bees Lip Shimmer Nude Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Warm Shades Value Pack 0.09 oz. Three Tubes
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 2,514
- Age
- 1y ago

Mineral Fusion Long-Lasting Lipstick Vivid & Smudge-Free Lip Color with Avocado Oil Cocoa Seed Butter Free of FD&C Dyes Paraben and Gluten Prosecco
- Price
- $18.88
- Rating
- 4.0/5
- Reviews
- 211
- Age
- 2y ago

Just Herbs Organic Liquid Lipstick Kit Set of 5 Hydrating & Lightweight Lip Color - Paraben & Silicon Free - 1.6 fl oz. (Brights & Pinks)
- Price
- $11.80
- Rating
- 3.4/5
- Reviews
- 2,922
- Age
- 3y ago

Moms Secret Natural Lipstick Made with Organic Ingredients Rich in Vitamin E Vegan Paraben Free Gluten Free Cruelty Free Made in the USA. 0.16 oz. (Prim & Proper)
- Price
- $19.71
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 4y ago

Earths Daughter Tinted Lip Balm 4 Pack of Assorted Colors - Beeswax Coconut Oil Cocoa Butter Vitamin E - Moisturize and Beautify - Paraben Free
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 19,690
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
106
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
15%
- Honest Beauty56%
- Earth's Daughter8%
- ILIA6%
- Burt's Bees6%
- Honeybee Gardens5%
- Just Herbs4%
- Open — no brand owns it (7 brands, 15%)
Demand
Organic Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Organic Lipstick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic lipstick57K/yr
- natural lipstick34K/yr
- honest lip balm26K/yr
- vegan lipstick26K/yr
- non toxic lipstick23K/yr
- organic lipstick for women non toxic15K/yr
- honest lipstick14K/yr
- honest beauty tinted lip balm8K/yr
- hypoallergenic lipstick11K/yr
- honest lip8K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Lipstick
We read the reviews and the return reasons for every product selling here.
“Darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Lipstick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









