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Organic Lipstick

Fail

The average product has 10,838 reviews to catch up to, so Organic Lipstick is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$148K/yr275K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
60%top-5 click share · 13 brands · 106 sellers

Flapen Score

Organic Lipstick against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Lipstick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Lipstick market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Lipstick 275K times last year and spent an estimated $148K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
3.9%
Market size, estimated
$148Ka year
Peak month
December1.7× the quietest month
Top search term
organic lipstick57K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $5.36 to $27.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.71 that is $1K to $3K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$5.36–$27.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #248 within Lips. It carries 10,838 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
2.8%
Average rank
#248in Lips
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
10,838per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Organic Lipstick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$44K$59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

106

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

15%

  • Honest Beauty56%
  • Earth's Daughter8%
  • ILIA6%
  • Burt's Bees6%
  • Honeybee Gardens5%
  • Just Herbs4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Organic Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Organic Lipstick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic lipstick57K/yr
  • natural lipstick34K/yr
  • honest lip balm26K/yr
  • vegan lipstick26K/yr
  • non toxic lipstick23K/yr
  • organic lipstick for women non toxic15K/yr
  • honest lipstick14K/yr
  • honest beauty tinted lip balm8K/yr
  • hypoallergenic lipstick11K/yr
  • honest lip8K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Lipstick

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
18%of negative reviews mention “Color”
1.2%of orders come back
“Darker than expected”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Organic Lipstick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data