Organic Lipstick
FailThe average product has 10,838 reviews to catch up to, so Organic Lipstick is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $148K/yr275K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 106 sellers
Flapen Score
Organic Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Lipstick is stronger. Inside it, weaker.
Market
The Organic Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Lipstick 275K times last year and spent an estimated $148K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $148Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- organic lipstick57K searches a year
02 · Price
A sale here is worth $13.71.
Listings sell for $13.71 on average, from $5.36 to $27.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.71 that is $1K to $3K a year per listing.
- Average price
- $13.71under the $15 to $100 sweet spot
- Price range
- $5.36–$27.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #248 within Lips. It carries 10,838 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #248in Lips
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 10,838per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Organic Lipstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
106
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
15%
- Brand 156%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 15%)
Demand
Organic Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Organic Lipstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic lipstick57K/yr
- natural lipstick34K/yr
- honest lip balm26K/yr
- vegan lipstick26K/yr
- non toxic lipstick23K/yr
- organic lipstick for women non toxic15K/yr
- honest lipstick14K/yr
- honest beauty tinted lip balm8K/yr
- hypoallergenic lipstick11K/yr
- honest lip8K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Lipstick
We read the reviews and the return reasons for every product selling here.
“Darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Lipstick questions
Answered from the same tracked data.









