Is organic lip oil profitable to sell on Amazon United States?

The niche generates $143K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (42/100).

How competitive is the organic lip oil niche?

4 brands and 560 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in organic lip oil?

Top complaints mined from reviews: Moist/Dry, Durability, Thickness. The return rate is 1.0%.

When does demand for organic lip oil peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the organic lip oil niche?

Listings span $4.83–$14.88; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 2,393 reviews — the moat a new listing must climb.

organic lip oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,392.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.32

avg listing price — sweet spot $15–$100

Market size

Okay$143K

$143K/yr · 149K searches

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.83–$14.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, organic lip oil is a $143K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

organic lip oil market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $155K–$206K; units × avg price
Conversion rate: 9.3%
Avg BSR: #255
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

560

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Weleda34%
Well People33%
Burt's Bees30%
Honest Beauty2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top organic lip oil search terms

burts bees lip oil32K/yr -9.1%5.7% conv.
weleda lip balm25K/yr -27.7%15.7% conv.
well people lip13K/yr -4.9%3.6% conv.
well people lipstick17K/yr +13.8%1.2% conv.
weleda lip10K/yr -34.8%14.6% conv.
organic lip oil11K/yr -34.1%1.0% conv.
well people lip gloss7K/yr +2.1%7.2% conv.
well people lip oil7K/yr -16.0%5.1% conv.
natural lip oil6K/yr -27.4%1.1% conv.
well people lip balm4K/yr -24.3%5.0% conv.

All search terms

Top organic lip oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burts Bees Lip Oil Clear Day Instant Hydration Nourishes and Softens Lips Tint Free High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce

Burt's Bees$9.734.6★388 rev

Weleda Skin Food Lip Butter 0.27 Ounce Plant Rich Moisturizing Lip Care with Sunflower Seed Oil Chamomile and Calendula

Weleda$6.724.4★8,752 rev

Weleda Everon Lip Balm Soin Des Levres - 0.17 Oz White

Weleda$5.374.3★3,598 rev

Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Soft Peony

Well People$10.824.3★536 rev

Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Dusty Rose

Well People$10.874.3★536 rev

Newest

by launch date

Burts Bees Lip Oil Clear Day Instant Hydration Nourishes and Softens Lips Tint Free High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce

Burt's Bees$9.73388 rev

8mo ago

Burts Bees Lip Oil Pink Sky Instant Hydration Nourishes and Softens Lips Sheer Wash of Color High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce

Burt's Bees$9.95388 rev

8mo ago

Burts Bees Lip Oil Plum Twilight Instant Hydration Nourishes and Softens Lips Sheer Wash of Color High Shine Finish Responsibly Sourced Jojoba Oil Non Sticky Wand Applicator 0.15 Ounce

Burt's Bees$9.77388 rev

8mo ago

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Pink Grapefruit

Well People$12.49156 rev

9mo ago

Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Coconut

Well People$12.68156 rev

9mo ago

What buyers say about organic lip oil

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Super hydrating”

Color17%

“Great Color”

Quality-Overall10%

“Excellent product”

Soft Feel9%

“Very smooth feels good”

Smell5%

“The scent is pleasant”

Brightness/Shine/Glow4%

“Nice shine”

Value For Money4%

“Affordable price”

Ease Of Application2%

“easy application”

Durability2%

“it stays on for hours”

Ease Of Use2%

“Easy to use”

What buyers complain about

Moist/Dry17%

“Not Very Hydrating”

Durability9%

“Not long lasting”

Thickness7%

“It didn't come out thick like a lip balm”

Color6%

“The color is not like what is shown”

Smell5%

“Smell is so bad”

Adhesion/Stickiness4%

“Not sticky”

Value For Money3%

“not worth the price”

Oily/Greasy3%

“Leaves my lips oily”

Size-Overall2%

“The applicator is a bit big if you have smaller lips”

Texture/Consistency-Overall2%

“I am not wild about the texture”

Top return reasons

Color42%

Advertised Vs Actual Product11%

Product Condition7%

Adhesion/Stickiness6%

Moist/Dry6%

Smell4%

Leak-Proof3%

Texture/Consistency-Overall2%

Functionality-Overall2%

Ingredients-Overall2%

Common questions

Is organic lip oil profitable to sell on Amazon United States?: The niche generates $143K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (42/100).
How competitive is the organic lip oil niche?: 4 brands and 560 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in organic lip oil?: Top complaints mined from reviews: Moist/Dry, Durability, Thickness. The return rate is 1.0%.
When does demand for organic lip oil peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the organic lip oil niche?: Listings span $4.83–$14.88; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 2,393 reviews — the moat a new listing must climb.

organic lip oil

organic lip oil market data

Competition & brand share

Demand & seasonality

Top organic lip oil search terms

Top organic lip oil products on Amazon

Top sellers

Newest

Trending

What buyers say about organic lip oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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