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Organic Lip Balm Bulk

Fail

The top 5 brands take 100% of clicks, so Organic Lip Balm Bulk is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$97K/yr81K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
58%top-5 click share · 3 brands · 503 sellers

Flapen Score

Organic Lip Balm Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Lip Balm Bulk is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Lip Balm Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Lip Balm Bulk 81K times last year and spent an estimated $97K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
7.9%
Market size, estimated
$97Ka year
Peak month
December3.2× the quietest month
Top search term
mongo kiss lip balm39K searches a year

02 · Price

A sale here is worth $15.13.

Listings sell for $15.13 on average, from $2.83 to $33.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.13 that is $4K to $8K a year per listing.

Average price
$15.13inside the $15 to $100 sweet spot
Price range
$2.83–$33.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,067 within Lips. It carries 1,150 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,067in Lips
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,150per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Organic Lip Balm Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

503

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Brand 181%
  • Brand 217%
  • Brand 32%

Demand

Organic Lip Balm Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Organic Lip Balm Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mongo kiss lip balm39K/yr
  • mongo kiss10K/yr
  • evereden lip oil7K/yr
  • evereden lip gloss4K/yr
  • non toxic lip gloss for kids4K/yr
  • organic lip gloss for kids9K/yr
  • non toxic lip gloss for girls7K/yr
  • ever eden lip oil1K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Lip Balm Bulk

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“it doesn't feel moisturizing at all”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Lip Balm Bulk questions

Answered from the same tracked data.