Organic Face Wash
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Organic Face Wash is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $2.2M/yr1.1M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 562 sellers
Flapen Score
Organic Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Face Wash is stronger. Inside it, weaker.
Market
The Organic Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Face Wash 1.1M times last year and spent an estimated $2.2M. All 5 brands take every click. Demand peaks in Jan–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $2.2Ma year
- Peak month
- June2.8× the quietest month
- Top search term
- ordinary face wash113K searches a year
02 · Price
A sale here is worth $15.68.
Listings sell for $15.68 on average, from $9.72 to $37.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $15.68 that is $125K to $157K a year per listing.
- Average price
- $15.68inside the $15 to $100 sweet spot
- Price range
- $9.72–$37.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $125K–$157K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Cleansers. It carries 3,620 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,620per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Organic Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
562
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 227%
- Brand 38%
- Brand 48%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Organic Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.8×
Search terms
Top Organic Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ordinary face wash113K/yr
- good molecules face wash104K/yr
- pacifica face wash112K/yr
- the ordinary face wash88K/yr
- organic face wash86K/yr
- natural face wash76K/yr
- the ordinary cleanser75K/yr
- good molecules cleanser55K/yr
- honest face wash54K/yr
- non toxic face wash41K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Face Wash
We read the reviews and the return reasons for every product selling here.
“Scent is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Face Wash questions
Answered from the same tracked data.









