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Organic Face Wash

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Organic Face Wash is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$2.2M/yr1.1M searches / yr
90-day growth
+2.6%search demand this quarter
Competition
74%top-5 click share · 5 brands · 562 sellers

Flapen Score

Organic Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Face Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Face Wash 1.1M times last year and spent an estimated $2.2M. All 5 brands take every click. Demand peaks in Jan–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
13.6%
Market size, estimated
$2.2Ma year
Peak month
June2.8× the quietest month
Top search term
ordinary face wash113K searches a year

02 · Price

A sale here is worth $15.68.

Listings sell for $15.68 on average, from $9.72 to $37.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $15.68 that is $125K to $157K a year per listing.

Average price
$15.68inside the $15 to $100 sweet spot
Price range
$9.72–$37.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
$125K–$157K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Cleansers. It carries 3,620 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,620per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Organic Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$225K$449K$674K$898K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

562

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • The Ordinary53%
  • Good Molecules27%
  • Pacifica8%
  • Honest Beauty8%
  • Mad Hippie4%
  • Open — no brand owns it (0%)

Demand

Organic Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Organic Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ordinary face wash113K/yr
  • good molecules face wash104K/yr
  • pacifica face wash112K/yr
  • the ordinary face wash88K/yr
  • organic face wash86K/yr
  • natural face wash76K/yr
  • the ordinary cleanser75K/yr
  • good molecules cleanser55K/yr
  • honest face wash54K/yr
  • non toxic face wash41K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Face Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell11%−0.07

Scent is way too strong

Weird Scent

No scent

Allergies10%−0.06

Rash

Skin irritation

Allergic Reaction

Skin Health7%−0.05

Kind of burns my skin

Ruined my skin

Irritated skin

Moist/Dry5%−0.02

The moisturizer is horrible

doesn't dry it out

It can cause dryness

Ease Of Cleaning4%−0.02

Not a good cleanser

Does not clean very well

I do not feel like it cleanses at all

Love

Cleansing15%+0.75

It cleans well

Good cleanser

Gentle Cleanser

Suitability Combination Skin11%+0.91

Great for sensitive skin

Very good for my skin

Good for my combination skin

Quality-Overall11%+0.73

Good quality

as described and affordable quality

Good quality and bottle size

Value For Money10%+0.68

Reasonably priced

Best value

Good for the price

Soft Feel8%

Smooth skin

Nice and smooth

Makes my skin super soft

Return

0.6% Return rate 23% Fixable by listing

Smell11%▆▇▆██▇

Scent is way too strong

Weird Scent

No scent

Advertised Vs Actual Product10%▇▇█▇█▇
Moist/Dry9%▆▆▆█▆▆

The moisturizer is horrible

doesn't dry it out

It can cause dryness

Functionality-Overall9%█▅▆▅▄▆

Didnt work for me

Doesnt work great

no longer effective

Size-Overall6%▅▅▆▆█▂

The container was way bigger than I anticipated too

Bottle is huge

they are quite small

FAQ

Common Organic Face Wash questions

Answered from the same tracked data.