Organic Face Wash
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Organic Face Wash is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $2.2M/yr1.1M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 562 sellers
Flapen Score
Organic Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Face Wash is stronger. Inside it, weaker.
Market
The Organic Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Face Wash 1.1M times last year and spent an estimated $2.2M. All 5 brands take every click. Demand peaks in Jan–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $2.2Ma year
- Peak month
- June2.8× the quietest month
- Top search term
- ordinary face wash113K searches a year
02 · Price
A sale here is worth $15.68.
Listings sell for $15.68 on average, from $9.72 to $37.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $15.68 that is $125K to $157K a year per listing.
- Average price
- $15.68inside the $15 to $100 sweet spot
- Price range
- $9.72–$37.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $125K–$157K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Cleansers. It carries 3,620 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,620per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Organic Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 3,419
- Age
- 3y ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago

Honest Beauty Gentle Gel Daily Face Cleanser Calms Refreshes Hydrates Vegan Safe for Sensitive Skin 5 fl oz
- Price
- $14.63
- Rating
- 4.5/5
- Reviews
- 5,122
- Age
- 8y ago

The Ordinary Squalane Cleanser Facial Cleansing Balm and Hydrating Makeup Remover 5.1 Fl Oz
- Price
- $20.77
- Rating
- 4.5/5
- Reviews
- 5,959
- Age
- 6y ago

The Ordinary Squalane Cleanser Facial Cleansing Balm and Hydrating Makeup Remover Travel Size 1.7 Fl Oz
- Price
- $10.14
- Rating
- 4.5/5
- Reviews
- 5,959
- Age
- 7y ago
Trending
90-day click momentum
Good Molecules Cleanse Tone & Moisturize Skincare Set Hydrating Facial Cleansing Gel (200ml) Niacinamide Brightening Toner (120ml) & Lightweight Daily Moisturizer (100ml)
- Price
- $37.92
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 6mo ago

Good Molecules Soothing Azelaic Acid Cleanser Gentle Creamy Non-Foaming Face Wash for Oily & Sensitive Skin Vegan & Fragrance-Free 120 ml
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8mo ago

Mad Hippie Cream Cleanser Gentle Formula with Hyaluronic Acid Jojoba Oil & Green Tea Skin Barrier Protection 4 Oz Ea
- Price
- $16.93
- Rating
- 4.7/5
- Reviews
- 1,079
- Age
- 12y ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago

The Ordinary Squalane Cleanser Facial Cleansing Balm and Hydrating Makeup Remover Travel Size 1.7 Fl Oz
- Price
- $10.14
- Rating
- 4.5/5
- Reviews
- 5,959
- Age
- 7y ago
Newest
by launch date
Good Molecules Cleanse Tone & Moisturize Skincare Set Hydrating Facial Cleansing Gel (200ml) Niacinamide Brightening Toner (120ml) & Lightweight Daily Moisturizer (100ml)
- Price
- $37.92
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 6mo ago

Good Molecules Soothing Azelaic Acid Cleanser Gentle Creamy Non-Foaming Face Wash for Oily & Sensitive Skin Vegan & Fragrance-Free 120 ml
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8mo ago

The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 5,046
- Age
- 1y ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago

The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 3,419
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
562
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- The Ordinary53%
- Good Molecules27%
- Pacifica8%
- Honest Beauty8%
- Mad Hippie4%
- Open — no brand owns it (0%)
Demand
Organic Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.8×
Search terms
Top Organic Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ordinary face wash113K/yr
- good molecules face wash104K/yr
- pacifica face wash112K/yr
- the ordinary face wash88K/yr
- organic face wash86K/yr
- natural face wash76K/yr
- the ordinary cleanser75K/yr
- good molecules cleanser55K/yr
- honest face wash54K/yr
- non toxic face wash41K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Face Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Scent is way too strong
Weird Scent
No scent
Rash
Skin irritation
Allergic Reaction
Kind of burns my skin
Ruined my skin
Irritated skin
The moisturizer is horrible
doesn't dry it out
It can cause dryness
Not a good cleanser
Does not clean very well
I do not feel like it cleanses at all
Love
It cleans well
Good cleanser
Gentle Cleanser
Great for sensitive skin
Very good for my skin
Good for my combination skin
Good quality
as described and affordable quality
Good quality and bottle size
Reasonably priced
Best value
Good for the price
Smooth skin
Nice and smooth
Makes my skin super soft
Return
0.6% Return rate 23% Fixable by listing
Scent is way too strong
Weird Scent
No scent
The moisturizer is horrible
doesn't dry it out
It can cause dryness
Didnt work for me
Doesnt work great
no longer effective
The container was way bigger than I anticipated too
Bottle is huge
they are quite small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Face Wash questions
Answered from the same tracked data.









