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Organic Face Scrub

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Organic Face Scrub is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$842K/yr456K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
53%top-5 click share · 4 brands · 636 sellers

Flapen Score

Organic Face Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Face Scrub is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Face Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Face Scrub 456K times last year and spent an estimated $842K. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $842K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
12.8%
Market size, estimated
$842Ka year
Top search term
acure213K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $4.59 to $32.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $14.40 that is $22K to $29K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$4.59–$32.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #290 within Cleansers. It carries 5,259 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#290in Cleansers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,259per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Organic Face Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

636

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Brand 146%
  • Brand 232%
  • Brand 321%
  • Brand 41%

Demand

Organic Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Organic Face Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acure213K/yr
  • aveeno face scrub43K/yr
  • roc face wash44K/yr
  • aveeno positively radiant brightening scrub18K/yr
  • roc cleanser21K/yr
  • aveeno exfoliating face wash14K/yr
  • aveeno scrub14K/yr
  • brightening facial cleanser13K/yr
  • aveeno brightening scrub11K/yr
  • acure face8K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Face Scrub

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“Not moisturizing at all”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Face Scrub questions

Answered from the same tracked data.