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Organic Face Oil

Fail

Shoppers spend an estimated $46K a year here, so Organic Face Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$46K/yr33K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
79%top-5 click share · 8 brands · 546 sellers

Flapen Score

Organic Face Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Face Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Face Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Face Oil 33K times last year and spent an estimated $46K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
8.6%
Market size, estimated
$46Ka year
Peak month
December1.6× the quietest month
Top search term
organic face oil13K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $8.69 to $36.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.44 that is $2K to $4K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$8.69–$36.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Face Oil. It carries 15,939 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Face Oil
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
15,939per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Face Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

546

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Brand 153%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Organic Face Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic Face Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic face oil13K/yr
  • mad hippie antioxidant facial oil5K/yr
  • organic facial oil4K/yr
  • essential oils for face3K/yr
  • mad hippie face oil3K/yr
  • natural face oil3K/yr
  • mad hippie oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Face Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Smell”
0.8%of orders come back
“Awful Smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Face Oil questions

Answered from the same tracked data.