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Organic Face Moisturizer

Fail

The top 5 brands take 97% of clicks, so Organic Face Moisturizer is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$695K/yr824K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
84%top-5 click share · 6 brands · 21 sellers

Flapen Score

Organic Face Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Face Moisturizer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Face Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Face Moisturizer 824K times last year and spent an estimated $695K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
824K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
6.9%
Market size, estimated
$695Ka year
Peak month
July2.3× the quietest month
Top search term
good molecules moisturizer229K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $6.59 to $19.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $12.28 that is $61K to $74K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$6.59–$19.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$61K–$74K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Face Moisturizers. It carries 5,481 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Face Moisturizers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,481per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Organic Face Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Organic Face Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Organic Face Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good molecules moisturizer229K/yr
  • natural171K/yr
  • organic face moisturizer55K/yr
  • natural face moisturizer46K/yr
  • organic skin care34K/yr
  • all natural30K/yr
  • natural skin care30K/yr
  • organic face cream29K/yr
  • non toxic face moisturizer24K/yr
  • natural moisturizer19K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Face Moisturizer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“Doesnt moisturize”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Face Moisturizer questions

Answered from the same tracked data.