Is organic face moisturizer profitable to sell on Amazon United States?

The niche generates $695K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).

How competitive is the organic face moisturizer niche?

6 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in organic face moisturizer?

Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Dry Skin. The return rate is 0.6%.

When does demand for organic face moisturizer peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the organic face moisturizer niche?

Listings span $6.59–$19.09; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.

organic face moisturizer

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$695K

$695K/yr · 824K searches

Avg price

Good$12.28

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.59–$19.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,481.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, organic face moisturizer is a $695K/yr Amazon United States market (824K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

organic face moisturizer market data

Units sold / yr: 50K–60K; avg 5,000–6,000/product
Revenue / yr: $614K–$737K; units × avg price
Conversion rate: 6.9%
Avg BSR: #160
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Good Molecules75%
Pingyongchang9%
Honest Beauty6%
HealthyDerm5%
The Ordinary3%
Ancient Greek Remedy3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top organic face moisturizer search terms

good molecules moisturizer229K/yr -9.5%13.8% conv.
natural171K/yr +8.6%0.0% conv.
organic face moisturizer55K/yr -7.8%1.5% conv.
natural face moisturizer46K/yr -12.6%1.2% conv.
organic skin care34K/yr -3.6%0.1% conv.
all natural30K/yr +3.9%0.0% conv.
natural skin care30K/yr +3.8%0.0% conv.
organic face cream29K/yr -4.8%0.5% conv.
non toxic face moisturizer24K/yr -2.6%1.5% conv.
natural moisturizer19K/yr +23.8%0.7% conv.

All search terms

Top organic face moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Molecules Lightweight Daily Moisturizer Face Cream 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid

Good Molecules$11.874.6★4,459 rev

Good Molecules Hydrating Gel Moisturizer Lightweight Water-Based Gel Fast-Absorbing Oil-Free Moisturizer for Oily & Combination Skin with Hydrating Electrolytes Fragrance-Free Face Care

Good Molecules$10.024.4★1,132 rev

Good Molecules Rich Cream with Ceramides 50 ml / 1.6 oz Daily Facial Moisturizer for Dry Skin Redness Face Lotion with Betulin Soothe Plump Hydrate Moisturize Anti-aging Skin Care

Good Molecules$13.734.5★448 rev

Pingyongchang Stress Relief Anxiety Yoga Bracelet Healing Crystal Stone Mantra Bracelets for Women Men Natural Beaded Birthday Gifts Inspirational Jewelry for Men-Amazonite

Pingyongchang$6.744.4★349 rev

Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz

Good Molecules$11.964.4★374 rev

Newest

by launch date

Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz

Good Molecules$11.96374 rev

5mo ago

Good Molecules Rich Cream with Ceramides 50 ml / 1.6 oz Daily Facial Moisturizer for Dry Skin Redness Face Lotion with Betulin Soothe Plump Hydrate Moisturize Anti-aging Skin Care

Good Molecules$13.73448 rev

11mo ago

Beef Tallow Honey Balm for Skin: 100% Grass Fed Whipped Organic Moisturizer with Organic Raw Honey Jojoba Oil Vitamin E Natural Face and Body Care for Mature Dry or Sensitive Skin 2oz

HealthyDerm$13.671,288 rev

1y ago

Good Molecules Hydrating Gel Moisturizer Lightweight Water-Based Gel Fast-Absorbing Oil-Free Moisturizer for Oily & Combination Skin with Hydrating Electrolytes Fragrance-Free Face Care

Good Molecules$10.021,132 rev

1y ago

Pingyongchang Stress Relief Anxiety Yoga Bracelet Healing Crystal Stone Mantra Bracelets for Women Men Natural Beaded Birthday Gifts Inspirational Jewelry for Men-Amazonite

Pingyongchang$6.74349 rev

2y ago

What buyers say about organic face moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry24%

“dries quickly”

Quality-Overall9%

“Good product as expected”

Suitability Combination Skin7%

“Great for sensitive skin”

Soft Feel7%

“Makes my skin so soft”

Suitability Dry Skin6%

“has definitely helped my dry skin”

Value For Money5%

“Worth the money”

Weight Light5%

“Good lightweight”

Smell4%

“Nice scent”

Absorbency3%

“Absorbs well”

Suitability Oily Skin3%

“Good for oily skin”

What buyers complain about

Moist/Dry11%

“Doesnt moisturize”

Allergies10%

“RASH”

Suitability Dry Skin6%

“I have dry skin issues”

Smell5%

“Strong scent”

Thickness3%

“actually is a bit thicker than I expected”

Skin Health3%

“However,this product made my skin burn”

Oily/Greasy3%

“a little greasy”

Size-Overall3%

“The jar is small”

Color2%

“Kinda leave a white cast not so much I just look pale”

Adhesion/Stickiness2%

“It feels sticky”

Top return reasons

Moist/Dry19%

Advertised Vs Actual Product7%

Suitability Dry Skin7%

Functionality-Overall7%

Size-Overall6%

Smell6%

Oily/Greasy5%

Product Condition5%

Suitability Combination Skin4%

Suitability Humid Weather4%

Common questions

Is organic face moisturizer profitable to sell on Amazon United States?: The niche generates $695K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (43/100).
How competitive is the organic face moisturizer niche?: 6 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in organic face moisturizer?: Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Dry Skin. The return rate is 0.6%.
When does demand for organic face moisturizer peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the organic face moisturizer niche?: Listings span $6.59–$19.09; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.