organic face mask
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$3.85–$68.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$211K$211K/yr · 348K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,731.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, organic face mask is a $211K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
organic face mask market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $217K–$261K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.5%
- Avg brand age
- 45 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
693
Top-5 brand share
44%
Top 20: 77%
Top-5 click share
23%
Top 20: 51%
Open market
52%
- medicube15%
- BIODANCE14%
- SHVYOG7%
- VT COSMETICS5%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS5%
- KONEUK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 2.1×
Top organic face mask search terms
- brightening face mask46K/yr
- organic face mask36K/yr
- sheet masks bulk26K/yr
- hydrating sheet mask26K/yr
- face mask cream21K/yr
- calming face mask19K/yr
- face mask kit27K/yr
- firming face mask15K/yr
- daily face mask14K/yr
- face pack for glowing skin12K/yr
Top organic face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea
BIODANCE$16.124.5★42,854 rev
SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g
SHVYOG$10.794.4★11,745 rev
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.004.5★1,714 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev
VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care
VT COSMETICS$16.094.5★16,320 rev
Newest
by launch datemedicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.001,714 rev
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.601,413 rev
Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each
Burt's Bees$8.3618,995 rev
medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz
medicube$16.302,315 rev
Ebanel Bio Collagen Face Mask 4-Pack Hydrating Face Masks with 7 Peptides Hyaluronic Acid Niacinamide Centella Rose Water Ceramide and B5 Glass Skin Tightening and Lifting Korean Sheet Masks
Ebanel$18.62245 rev
Trending
90-day click momentumCOSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.604.5★
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.004.5★
Anua PDRN Hyaluronic Acid Capsule 100 Serum Mask Hydrating & Soothing Face Mask for Glass Skin Dewy Glow and Firm Looking Skin Salmon DNA & Collagen Lightweight Texture Korean Skin Care (10EA)
ANUA$21.684.6★
BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Face Mask Skin Firming Radiance Enhancing Skin Recovery Korean Skin Care Self Care Gifts for Women | 1.19oz(34g) x 4ea
BIODANCE$17.424.5★
Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz
Beauty of Joseon$18.544.6★
What buyers say about organic face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Dries fast”
“Gentle on sensitive skin”
“Leaves your face so soft”
“Great quality the prices is affordable —I recommend this product”
“Great shine”
“Helps dry skin”
“much cheaper”
“Ease of use”
“As promised”
“Works Beautifully”
What buyers complain about
“Allergic reaction”
“Too expensive”
“does not moisturize”
“breaks apart”
“Burns the face”
“Difficult to remove”
“No results”
“Way too big”
“Doesn't stick well at all”
“Odd smell”
Top return reasons
Common questions
- Is organic face mask profitable to sell on Amazon United States?
- The niche generates $211K/yr across 93 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the organic face mask niche?
- 55 brands and 693 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in organic face mask?
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.8%.
- When does demand for organic face mask peak?
- Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the organic face mask niche?
- Listings span $3.85–$68.46; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 6,731 reviews — the moat a new listing must climb.