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Organic Face Mask

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -5.2% this quarter, so Organic Face Mask is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$211K/yr348K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
23%top-5 click share · 55 brands · 693 sellers

Flapen Score

Organic Face Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Face Mask is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Face Mask 348K times last year and spent an estimated $211K. The top 5 brands take 44% of clicks. Demand peaks in Mar–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
3.5%
Market size, estimated
$211Ka year
Peak month
March2.1× the quietest month
Top search term
brightening face mask46K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $3.85 to $68.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$3.85–$68.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #157 within Masks. It carries 6,731 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#157in Masks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,731per listing
Listings tracked
93

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
45 months

Products

Top Organic Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

693

Top-5 brand share

44%

Top 20: 77%

Top-5 click share

23%

Top 20: 51%

Open market

52%

  • Brand 115%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Organic Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Organic Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brightening face mask46K/yr
  • organic face mask36K/yr
  • sheet masks bulk26K/yr
  • hydrating sheet mask26K/yr
  • face mask cream21K/yr
  • calming face mask19K/yr
  • face mask kit27K/yr
  • firming face mask15K/yr
  • daily face mask14K/yr
  • face pack for glowing skin12K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Face Mask

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Face Mask questions

Answered from the same tracked data.