Organic Eyebrow Pencil
FailThe top 5 brands take 100% of clicks, so Organic Eyebrow Pencil is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $97K/yr65K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 19 sellers
Flapen Score
Organic Eyebrow Pencil against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Organic Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Eyebrow Pencil 65K times last year and spent an estimated $97K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $97Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- ilia eyebrow pencil16K searches a year
02 · Price
A sale here is worth $17.22.
Listings sell for $17.22 on average, from $7.71 to $24.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.22 that is $4K to $9K a year per listing.
- Average price
- $17.22inside the $15 to $100 sweet spot
- Price range
- $7.71–$24.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #185 within Eyes. It carries 302 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #185in Eyes
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 302per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Organic Eyebrow Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 238%
- Brand 35%
- Brand 42%
Demand
Organic Eyebrow Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Organic Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ilia eyebrow pencil16K/yr
- ilia brow pencil11K/yr
- well people eyebrow pencil7K/yr
- organic eyebrow pencil8K/yr
- non toxic eyebrow pencil6K/yr
- ilia brow4K/yr
- well people brow pencil4K/yr
- honest eyebrow pencil4K/yr
- ilia eyebrow3K/yr
- honest beauty eyebrow pencil2K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“I always struggle to find just the right color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Eyebrow Pencil questions
Answered from the same tracked data.









