organic eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great302.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$7.71–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 65K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic eyebrow pencil is a $97K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
organic eyebrow pencil market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $86K–$103K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 15.4%
- Avg brand age
- 83 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- ILIA56%
- Well People38%
- Vugnna5%
- Mineral Fusion2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Top organic eyebrow pencil search terms
- ilia eyebrow pencil16K/yr
- ilia brow pencil11K/yr
- well people eyebrow pencil7K/yr
- organic eyebrow pencil8K/yr
- non toxic eyebrow pencil6K/yr
- ilia brow4K/yr
- well people brow pencil4K/yr
- honest eyebrow pencil4K/yr
- ilia eyebrow3K/yr
- honest beauty eyebrow pencil2K/yr
Top organic eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Well People Expressionist Brow Pencil Defining Brow Pencil For A Natural Finish Ultra-fine Tip For Total Precision Vegan & Cruelty-free Neutral Brown
Well People$13.484.4★329 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Dark Brown)
ILIA$24.154.5★312 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Soft Brown)
ILIA$24.164.5★312 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Auburn Brown)
ILIA$24.154.5★312 rev
Well People Expressionist Brow Pencil Defining Brow Pencil For A Natural Finish Ultra-fine Tip For Total Precision Vegan & Cruelty-free Taupe
Well People$13.584.4★329 rev
Newest
by launch date
Eyebrow Pencil MakeupThe Most Ingredients Are Organic or Natural Medium Brown Waterproof Eyebrow PencilDual-Sided Eyebrow Brush For It Face Makeup Cosmetics (104 Medium Brown)
Vugnna$7.76237 rev
Eyebrow Pencil MakeupThe Most Ingredients Are Organic or Natural Medium Brown Waterproof Eyebrow PencilDual-Sided Eyebrow Brush For It Face Makeup Cosmetics (102 Soft Brown)
Vugnna$7.71237 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Dark Brown)
ILIA$24.15312 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Soft Brown)
ILIA$24.16312 rev
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Auburn Brown)
ILIA$24.15312 rev
Trending
90-day click momentumILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Auburn Brown)
ILIA$24.154.5★
ILIA - In Full Micro-Tip Brow Pencil with Spoolie | Buildable Pigment Fade-Resistant | Safe for Sensitive Eyes Fragrance + Silicone-Free | Non-Toxic Vegan Cruelty-Free Clean Makeup (Dark Brown)
ILIA$24.154.5★
Well People Expressionist Brow Pencil Defining Brow Pencil For A Natural Finish Ultra-fine Tip For Total Precision Vegan & Cruelty-free Deep Brown
Well People$14.214.4★
Eyebrow Pencil MakeupThe Most Ingredients Are Organic or Natural Medium Brown Waterproof Eyebrow PencilDual-Sided Eyebrow Brush For It Face Makeup Cosmetics (104 Medium Brown)
Vugnna$7.764.4★
Mineral Fusion Retractable Brow Pencil Medium Brow 0.1 Gram
Mineral Fusion$16.564.5★
What buyers say about organic eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“I do like the color”
“Clean beauty, great product”
“Easy to use”
“makes me happy its clean”
“Goes on nicely and holds great”
“Strong hold, no residue, can't tell it's there”
“Easy to apply”
“Works well”
“Easy to touch up the sparse or grey hairs”
“The thin pencil is heavy enough to fill in my sparse brows with a very natural look”
What buyers complain about
“I always struggle to find just the right color”
“Find something cheaper”
“This one is a thicker less creamy pencil”
“Didn't really hold stray brow hairs in line”
“it doesnt even work”
“the entire thing must be tossed vs a refillable option”
“very dry tip”
“The ingredients aren't natural and full of alcohol, vinyl caprolactam/VP/dimethylaminoethyl methacrylate, PVP, ethyhexylglycerin”
“Doesnt apply on the skin”
“I feel quality isn't as good as my fav brand Toups”
Top return reasons
Common questions
- Is organic eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $97K/yr across 12 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the organic eyebrow pencil niche?
- 4 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in organic eyebrow pencil?
- Top complaints mined from reviews: Color, Value For Money, Thickness. The return rate is 1.8%.
- When does demand for organic eyebrow pencil peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the organic eyebrow pencil niche?
- Listings span $7.71–$24.16; the average listing price is $17.22 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.