Organic Eye Makeup Remover
FailThe top 5 products take 96% of clicks, so Organic Eye Makeup Remover is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $72K/yr27K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 89 sellers
Flapen Score
Organic Eye Makeup Remover against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Eye Makeup Remover is stronger. Inside it, weaker.
Market
The Organic Eye Makeup Remover market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Eye Makeup Remover 27K times last year and spent an estimated $72K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $72Ka year
- Top search term
- organic eye makeup remover7K searches a year
02 · Price
A sale here is worth $15.50.
Listings sell for $15.50 on average, from $7.04 to $26.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $15.50 that is $8K to $12K a year per listing.
- Average price
- $15.50inside the $15 to $100 sweet spot
- Price range
- $7.04–$26.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Makeup Remover. It carries 4,403 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Makeup Remover
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 4,403per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Organic Eye Makeup Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OPTASE Life Sensitive Eye Makeup Remover 100 ml
- Price
- $16.88
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 2y ago

Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
- Price
- $7.04
- Rating
- 3.9/5
- Reviews
- 1,741
- Age
- 7y ago

Earth Science Chamomile & Green Tea Eye Makeup Remover 4 FZ
- Price
- $12.94
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 6y ago

MINENCE Herbal Eye Make Up Remover 5.07 Ounce
- Price
- $26.28
- Rating
- 4.1/5
- Reviews
- 267
- Age
- 13y ago

Makeup Remover - USA Made with Natural & Organic Ingredients Face and Eye Make Up Remover Use with Wipes or Cotton Pads Gentle Non-Greasy Makeup Remover for Dry Oily and Sensitive Skin Types
- Price
- $20.99
- Rating
- 4.0/5
- Reviews
- 1,237
- Age
- 10y ago
Trending
estimated 90-day click momentum
MINENCE Herbal Eye Make Up Remover 5.07 Ounce
- Price
- $26.28
- Rating
- 4.1/5
- Reviews
- 267
- Age
- 13y ago

OPTASE Life Sensitive Eye Makeup Remover 100 ml
- Price
- $16.88
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 2y ago

Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
- Price
- $7.04
- Rating
- 3.9/5
- Reviews
- 1,741
- Age
- 7y ago

Makeup Remover - USA Made with Natural & Organic Ingredients Face and Eye Make Up Remover Use with Wipes or Cotton Pads Gentle Non-Greasy Makeup Remover for Dry Oily and Sensitive Skin Types
- Price
- $20.99
- Rating
- 4.0/5
- Reviews
- 1,237
- Age
- 10y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
- Price
- $8.89
- Rating
- 4.7/5
- Reviews
- 22,439
- Age
- 7y ago
Newest
by launch date
OPTASE Life Sensitive Eye Makeup Remover 100 ml
- Price
- $16.88
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 2y ago

Earth Science Chamomile & Green Tea Eye Makeup Remover 4 FZ
- Price
- $12.94
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
- Price
- $8.89
- Rating
- 4.7/5
- Reviews
- 22,439
- Age
- 7y ago

Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
- Price
- $7.04
- Rating
- 3.9/5
- Reviews
- 1,741
- Age
- 7y ago

Makeup Remover - USA Made with Natural & Organic Ingredients Face and Eye Make Up Remover Use with Wipes or Cotton Pads Gentle Non-Greasy Makeup Remover for Dry Oily and Sensitive Skin Types
- Price
- $20.99
- Rating
- 4.0/5
- Reviews
- 1,237
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
89
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Optase70%
- Physicians Formula9%
- Earth Science6%
- Eminence6%
- Beauty by Earth5%
- Neutrogena4%
- Open — no brand owns it (0%)
Search terms
Top Organic Eye Makeup Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic eye makeup remover7K/yr
- optase life sensitive eye makeup remover5K/yr
- optase eye makeup remover4K/yr
- natural eye makeup remover5K/yr
- optase makeup remover3K/yr
- non toxic eye makeup remover3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Eye Makeup Remover
We read the reviews and the return reasons for every product selling here.
“this does not remove it whatsoever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Eye Makeup Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









