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Organic Eye Cream

Maybe

Buyers convert on 14.3% of searches. But demand is soft, at -11.9% this quarter, so Organic Eye Cream is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$990K/yr377K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 520 sellers

Flapen Score

Organic Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Eye Cream is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Eye Cream 377K times last year and spent an estimated $990K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $990K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
14.3%
Market size, estimated
$990Ka year
Peak month
January1.9× the quietest month
Top search term
elf eye cream95K searches a year

02 · Price

A sale here is worth $18.37.

Listings sell for $18.37 on average, from $4.97 to $38.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $18.37 that is $46K to $55K a year per listing.

Average price
$18.37inside the $15 to $100 sweet spot
Price range
$4.97–$38.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$46K–$55K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Eyes. It carries 7,501 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Eyes
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
7,501per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Organic Eye Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

$0$99K$198K$297K$396K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

520

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

6%

  • e.l.f.37%
  • AXIS-Y23%
  • Eight Saints12%
  • Naturium11%
  • HARUHARU9%
  • LilyAna Naturals2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Organic Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Organic Eye Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elf eye cream95K/yr
  • eight saints eye cream42K/yr
  • vegan collagen eye serum35K/yr
  • naturium eye cream25K/yr
  • axis y vegan collagen eye serum19K/yr
  • organic eye cream17K/yr
  • elf holy hydration eye cream18K/yr
  • axis y eye serum26K/yr
  • haruharu wonder eye cream12K/yr
  • lilyana naturals eye cream16K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Eye Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“it never worked”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Organic Eye Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data