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Organic Epsom Salt

Fail

The products selling today already average 4.8★, so Organic Epsom Salt is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$92K/yr56K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
69%top-5 click share · 9 brands · 557 sellers

Flapen Score

Organic Epsom Salt against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Epsom Salt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Epsom Salt market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Epsom Salt 56K times last year and spent an estimated $92K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
10.4%
Market size, estimated
$92Ka year
Peak month
January1.6× the quietest month
Top search term
organic epsom salt23K searches a year

02 · Price

A sale here is worth $15.66.

Listings sell for $15.66 on average, from $3.40 to $33.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.66 that is $4K to $8K a year per listing.

Average price
$15.66inside the $15 to $100 sweet spot
Price range
$3.40–$33.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Bath & Bathing Accessories. It carries 12,932 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Bath & Bathing Accessories
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
12,932per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Organic Epsom Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

557

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 130%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (3 brands, 10%)

Demand

Organic Epsom Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic Epsom Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic epsom salt23K/yr
  • epsom salt organic12K/yr
  • organic non toxic epsom salt5K/yr
  • organic epsom salt bath soak7K/yr
  • natural epsom salt3K/yr
  • sky organics epsom salt2K/yr
  • pure epsom salt organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Epsom Salt

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Smell”
0.2%of orders come back
“Not Fragrance Free”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Epsom Salt questions

Answered from the same tracked data.