Organic Epsom Salt
FailThe products selling today already average 4.8★, so Organic Epsom Salt is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $92K/yr56K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 557 sellers
Flapen Score
Organic Epsom Salt against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Epsom Salt is stronger. Inside it, weaker.
Market
The Organic Epsom Salt market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Epsom Salt 56K times last year and spent an estimated $92K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $92Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- organic epsom salt23K searches a year
02 · Price
A sale here is worth $15.66.
Listings sell for $15.66 on average, from $3.40 to $33.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.66 that is $4K to $8K a year per listing.
- Average price
- $15.66inside the $15 to $100 sweet spot
- Price range
- $3.40–$33.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Bath & Bathing Accessories. It carries 12,932 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Bath & Bathing Accessories
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 12,932per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Organic Epsom Salt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sky Organics - Epsom Salt Bath Soak 5 lbs - Magnesium Sulfate USP - 100% Pure Medium Grain - Unscented - Soaking Bath Salts - Resealable Bag - Natural Vegan & Cruelty Free - Self Care - Bath & Feet
- Price
- $25.67
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 9y ago

Ancient Minerals Magnesium Bath Flakes of Pure Genuine Zechstein Chloride - Resealable Magnesium Supplement Bag that Will Outperform Leading Epsom Salts 1.65 lbs
- Price
- $12.61
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 10y ago

Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
- Price
- $4.95
- Rating
- 4.8/5
- Reviews
- 9,186
- Age
- 6y ago

Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment 8 lb Bag
- Price
- $28.29
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 21y ago

Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
- Price
- $3.40
- Rating
- 4.8/5
- Reviews
- 17,900
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment 8 lb Bag
- Price
- $28.29
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 21y ago

Earthborn Elements Epsom Salt (1 Gallon) Resealable Bucket Magnesium Sulfate Soaking Solution All-Natural
- Price
- $24.71
- Rating
- 4.7/5
- Reviews
- 3,413
- Age
- 8y ago

Epsoak Epsom Salt 19 lb. Magnesium Sulfate USP. Resealable Epsom Salt Bag Unscented Made in The USA Cruelty-Free Certified
- Price
- $33.37
- Rating
- 4.8/5
- Reviews
- 35,071
- Age
- 15y ago

Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
- Price
- $3.40
- Rating
- 4.8/5
- Reviews
- 17,900
- Age
- 2y ago

One with Nature 100% Dead Sea Bath Salt for Soaking - 5LB Unscented with High Mineral Content Magnesium Sulfur Zinc Potassium. Skin Nourishing and Exfoliating. Resealable and Recyclable Container
- Price
- $24.72
- Rating
- 4.7/5
- Reviews
- 2,966
- Age
- 10y ago
Newest
by launch date
Dr Teals Epsom Salt Magnesium Soak Restorative Minerals with Magnesium Potassium & Zinc 3 lbs
- Price
- $5.82
- Rating
- 4.8/5
- Reviews
- 2,263
- Age
- 2y ago

Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
- Price
- $3.40
- Rating
- 4.8/5
- Reviews
- 17,900
- Age
- 2y ago

365 by Whole Foods Market First Aid Epsom Salt Magnesium Sulfate USP 96 Ounce
- Price
- $6.67
- Rating
- 4.8/5
- Reviews
- 7,132
- Age
- 3y ago

Dr Teals Epsom Salt Magnesium Soak Fragrance Free 4 lbs
- Price
- $4.95
- Rating
- 4.8/5
- Reviews
- 9,186
- Age
- 6y ago

Earthborn Elements Epsom Salt (1 Gallon) Resealable Bucket Magnesium Sulfate Soaking Solution All-Natural
- Price
- $24.71
- Rating
- 4.7/5
- Reviews
- 3,413
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
557
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
10%
- Sky Organics30%
- Ancient Minerals20%
- Dr Teal's14%
- PURE ORIGINAL INGREDIENTS11%
- Epsoak8%
- Amazon Basics8%
- Open — no brand owns it (3 brands, 10%)
Demand
Organic Epsom Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Organic Epsom Salt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic epsom salt23K/yr
- epsom salt organic12K/yr
- organic non toxic epsom salt5K/yr
- organic epsom salt bath soak7K/yr
- natural epsom salt3K/yr
- sky organics epsom salt2K/yr
- pure epsom salt organic4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Epsom Salt
We read the reviews and the return reasons for every product selling here.
“Not Fragrance Free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Epsom Salt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









