Organic Deodorant for Women
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Organic Deodorant for Women is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.5M/yr1.0M searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 107 sellers
Flapen Score
Organic Deodorant for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Deodorant for Women is stronger. Inside it, weaker.
Market
The Organic Deodorant for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Deodorant for Women 1.0M times last year and spent an estimated $1.5M. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $1.5Ma year
- Peak month
- September4.6× the quietest month
- Top search term
- dove aluminum free deodorant221K searches a year
02 · Price
A sale here is worth $12.26.
Listings sell for $12.26 on average, from $5.86 to $27.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $12.26 that is $49K to $61K a year per listing.
- Average price
- $12.26under the $15 to $100 sweet spot
- Price range
- $5.86–$27.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $49K–$61K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Deodorants & Antiperspirants. It carries 9,332 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #150in Deodorants & Antiperspirants
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 9,332per listing
- Listings tracked
- 26
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Organic Deodorant for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Secret Aluminum Free Deodorant for Women 48hr Odor Protection Free of Parabens Dyes Talc & Baking Soda PH Balancing Minerals Dry Solid Cotton Scent 2.4 oz
- Price
- $6.76
- Rating
- 4.4/5
- Reviews
- 6,797
- Age
- 8y ago
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.32
- Rating
- 4.2/5
- Reviews
- 426
- Age
- 7mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Cucumber & Green Tea 2.4 Oz
- Price
- $5.97
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 7mo ago
Secret Aluminum Free Deodorant for Women 48hr Odor Protection Naturally Derived Ingredients Free of Parabens Dyes Talc & Baking Soda PH Balanced Dry Solid Lavender Scent 2.4 oz
- Price
- $6.62
- Rating
- 4.4/5
- Reviews
- 6,797
- Age
- 8y ago
Trending
estimated 90-day click momentum
Dove Deodorant Stick 2 pk Cucumber & Green Tea for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $12.04
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 7mo ago
Native Aluminum Free Deodorant Coconut & Vanilla Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
- Price
- $14.78
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 5mo ago
Dove 0% Aluminum Deodorant for Women Moisturizers Cucumber & Green Tea with 24-Hour Odor Protection 2.6 Ounce (Pack of 3)
- Price
- $20.30
- Rating
- 4.4/5
- Reviews
- 17,628
- Age
- 7y ago
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Coconut & Vanilla 2.3 oz (Pack of 2)
- Price
- $18.55
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 7mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Newest
by launch dateNative Aluminum Free Deodorant Coconut & Vanilla Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
- Price
- $14.78
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 5mo ago
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Coconut & Vanilla 2.3 oz (Pack of 2)
- Price
- $18.55
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 7mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.32
- Rating
- 4.2/5
- Reviews
- 426
- Age
- 7mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Cucumber & Green Tea 2.4 Oz
- Price
- $5.97
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
107
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
0%
- Dove60%
- Secret32%
- Native6%
- Salt & Stone1%
- Open — no brand owns it (0%)
Demand
Organic Deodorant for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Organic Deodorant for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dove aluminum free deodorant221K/yr
- secret aluminum free deodorant for women196K/yr
- dove deodorant aluminum free128K/yr
- organic deodorant for women97K/yr
- dove aluminum free deodorant for women62K/yr
- secret aluminum free deodorant28K/yr
- native coconut vanilla deodorant21K/yr
- baking soda free deodorant20K/yr
- dove 0 aluminum deodorant for women27K/yr
- secret deodorant for women aluminum free29K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Deodorant for Women
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Deodorant for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data