Organic Deodorant for Men

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months

406K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

10.2%

Market size, estimated

$574Ka year

Peak month

April1.6× the quietest month

Top search term

dr teals deodorant118K searches a year

Listings sell for $13.85 on average, from $7.26 to $25.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.85 that is $21K to $28K a year per listing.

Average price

$13.85under the $15 to $100 sweet spot

Price range

$7.26–$25.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$28K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #325 within Deodorants & Antiperspirants. It carries 12,770 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

96%

Out of stock, average day

0.6%

Average rank

#325in Deodorants & Antiperspirants

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

12,770per listing

Listings tracked

24

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

71 months