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Organic Cotton Rounds

Fail

The top 5 brands take 94% of clicks, so Organic Cotton Rounds is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$294K/yr137K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
77%top-5 click share · 8 brands · 555 sellers

Flapen Score

Organic Cotton Rounds against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Cotton Rounds is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Cotton Rounds market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Cotton Rounds 137K times last year and spent an estimated $294K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 24.2% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
24.2%
Market size, estimated
$294Ka year
Peak month
May1.1× the quietest month
Top search term
organic cotton rounds77K searches a year

02 · Price

A sale here is worth $8.83.

Listings sell for $8.83 on average, from $2.99 to $18.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $8.83 that is $26K to $35K a year per listing.

Average price
$8.83under the $15 to $100 sweet spot
Price range
$2.99–$18.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$35K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Cotton Balls & Swabs. It carries 12,624 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Cotton Balls & Swabs
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
12,624per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Organic Cotton Rounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

555

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 221%
  • Brand 317%
  • Brand 413%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Organic Cotton Rounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Organic Cotton Rounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic cotton rounds77K/yr
  • organic cotton pads for face16K/yr
  • organic cotton rounds for face15K/yr
  • cotton rounds organic13K/yr
  • organic cotton face pads7K/yr
  • cotton pads organic5K/yr
  • organic cotton makeup remover pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Cotton Rounds

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
0.1%of orders come back
“Falls apart”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Organic Cotton Rounds questions

Answered from the same tracked data.