Organic Concealer

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

266K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

3.7%

Market size, estimated

$232Ka year

Peak month

February4.7× the quietest month

Top search term

ilia concealer81K searches a year

Listings sell for $23.75 on average, from $6.16 to $47.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.75 that is $6K to $12K a year per listing.

Average price

$23.75inside the $15 to $100 sweet spot

Price range

$6.16–$47.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

2.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #180 within Face. It carries 2,220 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

13.9%

Average rank

#180in Face

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,220per listing

Listings tracked

57

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

81 months