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Organic Body Wash

Pass

Organic Body Wash scores 67 out of 100, a Pass. Shoppers spend an estimated $785K a year here, search demand grew +12.3% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$785K/yr835K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
27%top-5 click share · 44 brands · 835 sellers

Flapen Score

Organic Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Body Wash is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Body Wash 835K times last year and spent an estimated $785K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $785K a year.

Searches, last 12 months
835K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
5.8%
Market size, estimated
$785Ka year
Peak month
June2.1× the quietest month
Top search term
organic body wash220K searches a year

02 · Price

A sale here is worth $16.27.

Listings sell for $16.27 on average, from $4.98 to $39.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $16.27 that is $8K to $12K a year per listing.

Average price
$16.27inside the $15 to $100 sweet spot
Price range
$4.98–$39.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #155 within Cleansers. It carries 10,134 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#155in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
10,134per listing
Listings tracked
79

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
69 months

Products

Top Organic Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

835

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

27%

Top 20: 64%

Open market

45%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Organic Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Organic Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic body wash220K/yr
  • non toxic body wash161K/yr
  • clean body wash74K/yr
  • body wash natural67K/yr
  • vegan body wash41K/yr
  • body wash organic34K/yr
  • nontoxic body wash27K/yr
  • body wash non toxic27K/yr
  • natural body wash for women31K/yr
  • organic body wash women30K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Body Wash

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.4%of orders come back
“Chemical smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Body Wash questions

Answered from the same tracked data.