Organic Body Wash
PassOrganic Body Wash scores 67 out of 100, a Pass. Shoppers spend an estimated $785K a year here, search demand grew +12.3% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $785K/yr835K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 27%top-5 click share · 44 brands · 835 sellers
Flapen Score
Organic Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Body Wash is stronger. Inside it, weaker.
Market
The Organic Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Body Wash 835K times last year and spent an estimated $785K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $785K a year.
- Searches, last 12 months
- 835K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $785Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- organic body wash220K searches a year
02 · Price
A sale here is worth $16.27.
Listings sell for $16.27 on average, from $4.98 to $39.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $16.27 that is $8K to $12K a year per listing.
- Average price
- $16.27inside the $15 to $100 sweet spot
- Price range
- $4.98–$39.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #155 within Cleansers. It carries 10,134 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #155in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 10,134per listing
- Listings tracked
- 79
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Organic Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz
- Price
- $12.07
- Rating
- 4.4/5
- Reviews
- 1,461
- Age
- 9y ago

California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz
- Price
- $22.73
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago

Method Body Wash Pure Peace Paraben and Phthalate Free 28 oz (Pack of 1)
- Price
- $11.33
- Rating
- 4.7/5
- Reviews
- 13,024
- Age
- 3y ago

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 32 Fl Oz
- Price
- $20.13
- Rating
- 4.4/5
- Reviews
- 5,063
- Age
- 5y ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 6,074
- Age
- 7mo ago
Trending
estimated 90-day click momentum
ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Peppermint & Sweet Orange 15 Fl Oz
- Price
- $15.40
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 4mo ago

Koala Eco Body Wash - With Australian Rosalina & Peppermint Essential Oil - 16oz
- Price
- $16.73
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 2y ago

California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz
- Price
- $22.73
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago
Newest
by launch date
ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Peppermint & Sweet Orange 15 Fl Oz
- Price
- $15.40
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 4mo ago

California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz
- Price
- $22.73
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 6,074
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
44 rising
Sellers
835
Est. top-5 brand share
50%
Top 20: 86%
Est. top-5 click share
27%
Top 20: 64%
Open market
45%
- BIO SPECTRA ATTITUDE14%
- Native13%
- Method10%
- California Naturals8%
- Salt & Stone5%
- Naturium5%
Demand
Organic Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Organic Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic body wash220K/yr
- non toxic body wash161K/yr
- clean body wash74K/yr
- body wash natural67K/yr
- vegan body wash41K/yr
- body wash organic34K/yr
- nontoxic body wash27K/yr
- body wash non toxic27K/yr
- natural body wash for women31K/yr
- organic body wash women30K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Body Wash
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









