Is organic body wash profitable to sell on Amazon United States?

The niche generates $785K/yr across 79 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (67/100).

How competitive is the organic body wash niche?

44 brands and 835 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in organic body wash?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.4%.

When does demand for organic body wash peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the organic body wash niche?

Listings span $4.98–$39.62; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 10,134 reviews — the moat a new listing must climb.

organic body wash

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$16.27

avg listing price — sweet spot $15–$100

Market size

Good$785K

$785K/yr · 835K searches

Price range

Good$4.98–$39.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,133.82

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, organic body wash is a $785K/yr Amazon United States market (835K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 67/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

organic body wash market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $814K–$976K; units × avg price
Conversion rate: 5.8%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.2%
Avg brand age: 69 months
Avg seller age: 122 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

835

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

27%

Top 20: 64%

Open market

45%

BIO SPECTRA ATTITUDE14%
Native13%
Method10%
California Naturals8%
Salt & Stone5%
Naturium5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top organic body wash search terms

organic body wash220K/yr +6.4%4.8% conv.
non toxic body wash161K/yr +23.4%3.7% conv.
clean body wash74K/yr +22.5%5.4% conv.
body wash natural67K/yr +0.5%6.5% conv.
vegan body wash41K/yr +8.5%3.6% conv.
body wash organic34K/yr +19.1%7.0% conv.
nontoxic body wash27K/yr +26.2%3.8% conv.
body wash non toxic27K/yr +38.3%6.5% conv.
natural body wash for women31K/yr -9.0%3.5% conv.
organic body wash women30K/yr -14.0%4.5% conv.

All search terms

Top organic body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz

BIO SPECTRA ATTITUDE$12.074.4★1,461 rev

California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz

California Naturals$22.734.5★674 rev

Method Body Wash Pure Peace Paraben and Phthalate Free 28 oz (Pack of 1)

Method$11.334.7★13,024 rev

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 32 Fl Oz

BIO SPECTRA ATTITUDE$20.134.4★5,063 rev

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.914.6★6,074 rev

Newest

by launch date

ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Peppermint & Sweet Orange 15 Fl Oz

ATTITUDE$15.4099 rev

4mo ago

California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz

California Naturals$22.73674 rev

6mo ago

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle

Native$15.751,590 rev

7mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.351,590 rev

7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.916,074 rev

7mo ago

What buyers say about organic body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Clean scent”

Soft Feel8%

“makes my skin soft”

Quality-Overall7%

“Excellent Quality”

Moist/Dry6%

“Good moisturizer”

Cleansing5%

“Squeaky clean”

Value For Money5%

“Great purchase for the price”

Lather5%

“Rich lather”

Suitability Dry Skin3%

“No more dry skin”

Suitability Combination Skin2%

“Very Good For Your Skin”

Ease Of Cleaning2%

“Cleanses well”

What buyers complain about

Smell25%

“Chemical smell”

Allergies7%

“Irritates Skin”

Value For Money5%

“Expensive”

Leak-Proof5%

“It was leaking”

Motor Power4%

“Pump didnt work”

Moist/Dry3%

“Not very hydrating”

Lather3%

“low lather”

Size-Overall2%

“It's too short”

Ease Of Cleaning2%

“poor cleaning”

Sensitivity-Overall2%

“Not Safe for Sensitive Skin”

Top return reasons

Smell35%

Leak-Proof24%

Motor Power11%

Advertised Vs Actual Product6%

Value For Money4%

Size-Overall4%

Defective Material/Parts2%

Product Condition2%

Moist/Dry2%

Ingredients-Overall1%

Common questions

Is organic body wash profitable to sell on Amazon United States?: The niche generates $785K/yr across 79 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (67/100).
How competitive is the organic body wash niche?: 44 brands and 835 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in organic body wash?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.4%.
When does demand for organic body wash peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the organic body wash niche?: Listings span $4.98–$39.62; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 10,134 reviews — the moat a new listing must climb.

organic body wash

organic body wash market data

Competition & brand share

Demand & seasonality

Top organic body wash search terms

Top organic body wash products on Amazon

Top sellers

Newest

Trending

What buyers say about organic body wash

What buyers love

What buyers complain about

Top return reasons

Common questions

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