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Organic Body Oil

Fail

The top 5 brands take 100% of clicks, so Organic Body Oil is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$257K/yr123K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
83%top-5 click share · 5 brands · 11 sellers

Flapen Score

Organic Body Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Body Oil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Body Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Body Oil 123K times last year and spent an estimated $257K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
9.1%
Market size, estimated
$257Ka year
Peak month
July7.8× the quietest month
Top search term
organic body oil59K searches a year

02 · Price

A sale here is worth $22.98.

Listings sell for $22.98 on average, from $9.68 to $51.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $22.98 that is $29K to $34K a year per listing.

Average price
$22.98inside the $15 to $100 sweet spot
Price range
$9.68–$51.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$34K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #40 within Oils. It carries 12,801 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#40in Oils
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
12,801per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Organic Body Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Organic Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 7.8×

Search terms

Top Organic Body Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic body oil59K/yr
  • ancient greek remedy oil34K/yr
  • body oil organic8K/yr
  • organic body oil for women9K/yr
  • greek oil7K/yr
  • greek remedy oil4K/yr
  • greek oil for skin3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Body Oil

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Smell”
0.5%of orders come back
“Fishy smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Body Oil questions

Answered from the same tracked data.