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Organic Body Lotion

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 92% of clicks, so Organic Body Lotion is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.6M/yr952K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
74%top-5 click share · 8 brands · 580 sellers

Flapen Score

Organic Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Body Lotion is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Body Lotion 952K times last year and spent an estimated $1.6M. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
952K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
8.6%
Market size, estimated
$1.6Ma year
Peak month
December1.9× the quietest month
Top search term
naturium body lotion200K searches a year

02 · Price

A sale here is worth $19.36.

Listings sell for $19.36 on average, from $8.56 to $38.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $19.36 that is $58K to $77K a year per listing.

Average price
$19.36inside the $15 to $100 sweet spot
Price range
$8.56–$38.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$58K–$77K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #135 within Lotions. It carries 8,562 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#135in Lotions
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
8,562per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Organic Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$158K$315K$473K$631K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

580

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Naturium68%
  • California Naturals9%
  • Native7%
  • Clean + Kind4%
  • Avalon Organics4%
  • The Honest Company3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Organic Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Organic Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturium body lotion200K/yr
  • organic body lotion98K/yr
  • organic lotion88K/yr
  • natural body lotion74K/yr
  • non toxic body lotion68K/yr
  • natural lotion69K/yr
  • naturium lotion38K/yr
  • non toxic lotion47K/yr
  • clean body lotion30K/yr
  • california naturals lotion14K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Body Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%+0.54

scent off putting

Awful scent

Weird smell

Motor Power7%−0.07

Pump didnt work

No pump

Pump was broken

Moist/Dry5%+1.16

Not very hydrating at all

Seemed dried out

Does not moisturize

Allergies4%−0.02

Gave me a rash

Skin irritation

Allergic reaction

Suitability Dry Skin2%+0.32

I hate the feeling of dry skin

Not for dry skin

It doesn't help with dry skin

Love

Smell37%+0.54

Fresh scent

Light fragrance

Its fragrance free

Moist/Dry14%+1.16

Excellent moisturizer

Dries quickly

Long lasting moisturizer

Soft Feel10%

keeps my skin soft

Keeps your skin soft

Silky soft

Quality-Overall5%+0.39

Quality lotion

Good quality lotion

Excellent product

Suitability Dry Skin4%+0.32

Perfect for dry skin

soothes dry skin

really soothes my dry skin

Return

0.6% Return rate 6% Fixable by listing

Smell43%▇██▇▇█

scent off putting

Awful scent

Weird smell

Motor Power20%▇█▇▆▆▅

Pump didnt work

No pump

Pump was broken

Advertised Vs Actual Product5%▆▆▇▇█▆
Leak-Proof5%▄▆▇▆██

Arrived leaking out

Leaked in shipping box all over

Leakage

Defective Material/Parts3%█▄▅█▇▇

FAQ

Common Organic Body Lotion questions

Answered from the same tracked data.