Organic Body Lotion
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 92% of clicks, so Organic Body Lotion is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $1.6M/yr952K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 580 sellers
Flapen Score
Organic Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Organic Body Lotion is stronger. Inside it, weaker.
Market
The Organic Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Body Lotion 952K times last year and spent an estimated $1.6M. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 952K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $1.6Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- naturium body lotion200K searches a year
02 · Price
A sale here is worth $19.36.
Listings sell for $19.36 on average, from $8.56 to $38.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $19.36 that is $58K to $77K a year per listing.
- Average price
- $19.36inside the $15 to $100 sweet spot
- Price range
- $8.56–$38.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $58K–$77K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #135 within Lotions. It carries 8,562 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #135in Lotions
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 8,562per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Organic Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naturium Bio-Lipid Restoring Moisturizing Body Lotion with Shea Butter Fragrance Free 14 oz
- Price
- $14.59
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 4y ago

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz
- Price
- $18.97
- Rating
- 4.5/5
- Reviews
- 2,802
- Age
- 2y ago

California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz
- Price
- $16.20
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 7mo ago

Naturium The Smoother Glycolic Acid Body Lotion Resurfacing & Exfoliating Treatment with 10% Glycolic Acid 8 oz
- Price
- $16.74
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 3y ago

Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 2y ago
Trending
90-day click momentum
Bear Bird 100% Grass-Fed Tallow & Raw Honey Lotion with Olive Oil Orange & Vanilla Essential Oils
- Price
- $28.67
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 10mo ago

Clean + Kind Vanilla Tallow Body Lotion Hydrating Non-Toxic Natural Body Moisturizer & Cream Grass-Fed Beef Organic Shea Jojoba Coconut MCT & Aloe for Dry Sensitive Skin (8 oz)
- Price
- $21.37
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz
- Price
- $16.20
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 7mo ago

Naturium The Smoother Glycolic Acid Body Lotion Resurfacing & Exfoliating Treatment with 10% Glycolic Acid 8 oz
- Price
- $16.74
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 3y ago

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz
- Price
- $18.97
- Rating
- 4.5/5
- Reviews
- 2,802
- Age
- 2y ago
Newest
by launch date
California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz
- Price
- $16.20
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 7mo ago

Bear Bird 100% Grass-Fed Tallow & Raw Honey Lotion with Olive Oil Orange & Vanilla Essential Oils
- Price
- $28.67
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 10mo ago

Clean + Kind Vanilla Tallow Body Lotion Hydrating Non-Toxic Natural Body Moisturizer & Cream Grass-Fed Beef Organic Shea Jojoba Coconut MCT & Aloe for Dry Sensitive Skin (8 oz)
- Price
- $21.37
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Naturium Urea 5% Body Serum Lightweight Hydrating Serum with Nourishing & Soothing Benefits for Barrier Support Vegan & Cruelty-Free 14 oz
- Price
- $21.53
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 1y ago

Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
580
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- Naturium68%
- California Naturals9%
- Native7%
- Clean + Kind4%
- Avalon Organics4%
- The Honest Company3%
- Open — no brand owns it (2 brands, 5%)
Demand
Organic Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Organic Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- naturium body lotion200K/yr
- organic body lotion98K/yr
- organic lotion88K/yr
- natural body lotion74K/yr
- non toxic body lotion68K/yr
- natural lotion69K/yr
- naturium lotion38K/yr
- non toxic lotion47K/yr
- clean body lotion30K/yr
- california naturals lotion14K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Body Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
scent off putting
Awful scent
Weird smell
Pump didnt work
No pump
Pump was broken
Not very hydrating at all
Seemed dried out
Does not moisturize
Gave me a rash
Skin irritation
Allergic reaction
I hate the feeling of dry skin
Not for dry skin
It doesn't help with dry skin
Love
Fresh scent
Light fragrance
Its fragrance free
Excellent moisturizer
Dries quickly
Long lasting moisturizer
keeps my skin soft
Keeps your skin soft
Silky soft
Quality lotion
Good quality lotion
Excellent product
Perfect for dry skin
soothes dry skin
really soothes my dry skin
Return
0.6% Return rate 6% Fixable by listing
scent off putting
Awful scent
Weird smell
Pump didnt work
No pump
Pump was broken
Arrived leaking out
Leaked in shipping box all over
Leakage
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Body Lotion questions
Answered from the same tracked data.









