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Organic Body Butter

Fail

The top 5 brands take 98% of clicks, so Organic Body Butter is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$184K/yr102K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
73%top-5 click share · 6 brands · 607 sellers

Flapen Score

Organic Body Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Body Butter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Body Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Body Butter 102K times last year and spent an estimated $184K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
9.1%
Market size, estimated
$184Ka year
Peak month
September3.3× the quietest month
Top search term
hempz triple moisture body lotion20K searches a year

02 · Price

A sale here is worth $19.91.

Listings sell for $19.91 on average, from $6.03 to $40.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.91 that is $10K to $15K a year per listing.

Average price
$19.91inside the $15 to $100 sweet spot
Price range
$6.03–$40.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Body Butters. It carries 19,423 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Body Butters
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
19,423per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Organic Body Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

607

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 52%
  • Brand 62%

Demand

Organic Body Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Organic Body Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hempz triple moisture body lotion20K/yr
  • primally pure body butter14K/yr
  • glimmer goddess12K/yr
  • weleda body butter13K/yr
  • hempz triple moisture6K/yr
  • weleda skin food body butter7K/yr
  • organic body cream8K/yr
  • petal fresh6K/yr
  • hempz body lotion triple moisture4K/yr
  • petal fresh body butter6K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Body Butter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.8%of orders come back
“Awful scent”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Body Butter questions

Answered from the same tracked data.