Is organic body butter profitable to sell on Amazon United States?

The niche generates $184K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (46/100).

How competitive is the organic body butter niche?

6 brands and 607 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in organic body butter?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.8%.

When does demand for organic body butter peak?

Demand peaks in Aug–Sep; the busiest month runs 3.3× the quietest.

What does it cost to enter the organic body butter niche?

Listings span $6.03–$40.46; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 19,423 reviews — the moat a new listing must climb.

organic body butter

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$19.91

avg listing price — sweet spot $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.03–$40.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Market size

Okay$184K

$184K/yr · 102K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad19,423.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, organic body butter is a $184K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

organic body butter market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $159K–$199K; units × avg price
Conversion rate: 9.1%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

607

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Hempz55%
Weleda27%
GLIMMER GODDESS8%
Petal Fresh7%
Hearth and Homestead2%
Naturium2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.3×

Open Trend

Top organic body butter search terms

hempz triple moisture body lotion20K/yr +181.9%7.8% conv.
primally pure body butter14K/yr -10.1%0.4% conv.
glimmer goddess12K/yr -9.3%1.4% conv.
weleda body butter13K/yr -31.1%14.1% conv.
hempz triple moisture6K/yr +14.3%7.8% conv.
weleda skin food body butter7K/yr -1.7%14.8% conv.
organic body cream8K/yr -17.0%1.2% conv.
petal fresh6K/yr -3.8%1.1% conv.
hempz body lotion triple moisture4K/yr +49.0%9.5% conv.
petal fresh body butter6K/yr -13.6%6.3% conv.

All search terms

Top organic body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEMPZ Triple Moisture Body Moisturizer 17 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Body

Hempz$16.994.7★121,304 rev

Weleda Skin Food Body Butter 5 Fluid Ounce Sustainable Glass Jar Plant Rich Hydrating Moisturizer with Shea and Cocoa Butter Sweet Almond Oil and Pansy

Weleda$16.644.6★2,012 rev

Hempz Natural Triple Moisture Herbal Whipped Body Cream with 100% Pure Hemp Seed Oil for 24-Hour Hydration Moisturizing Vegan Skin Lotion with Yangu Oil Peach and Grapefruit 17 Fl Oz (Pack of 2)

Hempz$37.324.8★3,583 rev

Weleda Skin Food Intensive Skin Nourishment Body Butter 5 Fl Oz Plastic Jar

Weleda$13.204.6★6,401 rev

Petal Fresh Pure Restoring Body Butter Heals Repairs & Protects Skin with Honey & Coconut Oil 8 Fl oz

Petal Fresh$7.714.4★8,202 rev

Newest

by launch date

Weleda Skin Food Body Lotion

Weleda$13.84165 rev

7mo ago

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz

Naturium$18.972,802 rev

2y ago

Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz

Hearth and Homestead$29.2114,169 rev

3y ago

Glimmer Goddess Organic DHA-Free Self Tanning Lotion Natural Sunless Tanner with Erythrulose Aloe Vera Shea & Cocoa Butter Vegan & Cruelty Free Moisturizing Bronzing Lotion

GLIMMER GODDESS$40.4668 rev

5y ago

Weleda Skin Food Body Butter 5 Fluid Ounce Sustainable Glass Jar Plant Rich Hydrating Moisturizer with Shea and Cocoa Butter Sweet Almond Oil and Pansy

Weleda$16.642,012 rev

5y ago

What buyers say about organic body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Amazing scent”

Quality-Overall17%

“Excellent Product”

Moist/Dry12%

“Very Moisturizing”

Soft Feel6%

“Smooth and creamy”

Absorbency6%

“easily absorbed”

Value For Money4%

“Worth it”

Suitability Dry Skin3%

“Very helpful for dry skin”

Brightness/Shine/Glow2%

“Skin is glowing”

Advertised Vs Actual Product2%

“Just as advertised”

Weight Light2%

“Keep it lightweight”

What buyers complain about

Smell25%

“Awful scent”

Allergies16%

“Skin irritation”

Moist/Dry6%

“Makes my Skin Dry”

Value For Money6%

“expensive”

Size-Overall4%

“Very small bottle”

Suitability Dry Skin2%

“My skin is dry”

Functionality-Overall2%

“Didn't Work For Me”

Thickness2%

“Its so thick”

Absorbency1%

“doesn't actually absorb”

Oily/Greasy1%

“It does have a greasy feeling”

Top return reasons

Smell48%

Advertised Vs Actual Product8%

Motor Power6%

Functionality-Overall5%

Moist/Dry5%

Size-Overall3%

Value For Money3%

Leak-Proof3%

Oily/Greasy2%

Product Condition2%

Common questions

Is organic body butter profitable to sell on Amazon United States?: The niche generates $184K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (46/100).
How competitive is the organic body butter niche?: 6 brands and 607 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in organic body butter?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.8%.
When does demand for organic body butter peak?: Demand peaks in Aug–Sep; the busiest month runs 3.3× the quietest.
What does it cost to enter the organic body butter niche?: Listings span $6.03–$40.46; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 19,423 reviews — the moat a new listing must climb.