Skip to content

Organic Bath Salts

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -11.4% this quarter, so Organic Bath Salts is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$160K/yr88K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
46%top-5 click share · 20 brands · 131 sellers

Flapen Score

Organic Bath Salts against its category

The dotted line is the Beauty & Personal Care average. Past it, Organic Bath Salts is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Bath Salts market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Bath Salts 88K times last year and spent an estimated $160K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
9.3%
Market size, estimated
$160Ka year
Peak month
December4.1× the quietest month
Top search term
organic bath salts11K searches a year

02 · Price

A sale here is worth $19.65.

Listings sell for $19.65 on average, from $5.81 to $56.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.65 that is $2K to $5K a year per listing.

Average price
$19.65inside the $15 to $100 sweet spot
Price range
$5.81–$56.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #160 within Bath & Bathing Accessories. It carries 3,896 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
7.8%
Average rank
#160in Bath & Bathing Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,896per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
64 months

Products

Top Organic Bath Salts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

131

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

18%

  • Dr Teal's60%
  • LOVERY7%
  • Persidra7%
  • Ancient Minerals4%
  • One With Nature2%
  • LILY ROY2%
  • Open — no brand owns it (14 brands, 18%)

Demand

Organic Bath Salts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Organic Bath Salts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic bath salts11K/yr
  • epsom salt gift set14K/yr
  • dr teals hawaiian bliss6K/yr
  • bulk bath salts6K/yr
  • bath crystals5K/yr
  • luxury bath salts6K/yr
  • dr teal hemp seed oil epsom salt4K/yr
  • dr teals hemp4K/yr
  • scented bath salts5K/yr
  • bath salt set6K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Bath Salts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.05

Gross smell

Overpowering scent

Awful aroma

Value For Money12%−0.01

Expensive

but costly

A little expensive

Size-Overall5%−0.01

bigger bag

Too small

Bag looks small

Allergies3%−0.01

Allergic to it

Not only did this cause a skin rash

Made me itch

Quality-Overall3%+0.99

Quality Control Suggested

Garbage

Not quality

Love

Smell48%−0.05

Beautiful Scent

Great fragrance

Amazing scent

Quality-Overall12%+0.99

AMAZING QUALITY

The quality is consistently strong

Excellent product with great results

Gifting Purpose6%+1.30

Fantastic Gift

Great Gift

Thoughtful gift

Value For Money5%−0.01

Good value for price

Fair price

Great value

Soft Feel4%

Leaves skin soft

Feels good

makes my skin so soft

Return

0.3% Return rate 24% Fixable by listing

Smell27%█▇▆▄▇▆

Gross smell

Overpowering scent

Awful aroma

Leak-Proof20%▆▆▆█▆▅

some spilled out in the box

spilled before I opened the package

Advertised Vs Actual Product12%▇▆█▆█▆
Size-Overall10%▆█▆▇▄▅

bigger bag

Too small

Bag looks small

Value For Money8%▅▆▅█▆▆

Expensive

but costly

A little expensive

FAQ

Common Organic Bath Salts questions

Answered from the same tracked data.