Ordinary Lip Serum

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

-48.8%

Conversion, latest week

10.2%

Market size, estimated

$378Ka year

Top search term

ordinary lip serum77K searches a year

Listings sell for $8.93 on average, from $4.70 to $11.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $8.93 that is $45K to $54K a year per listing.

Average price

$8.93under the $15 to $100 sweet spot

Price range

$4.70–$11.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

5,000–6,000

Revenue per listing a year

$45K–$54K

Returns

0.7%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Lip Care. It carries 4,499 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#233in Lip Care

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

4,499per listing

Listings tracked

7

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months