ordinary lip serum
Skip itPrices mostly outside the sweet spot ($4.70–$11.94) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$378K$378K/yr · 417K searches
Review moat
Bad4,499.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.70–$11.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ordinary lip serum is a $378K/yr Amazon United States market (417K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ordinary lip serum market data
- Units sold / yr
- 30K–40K
- avg 5,000–6,000/product
- Revenue / yr
- $268K–$357K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- The Ordinary69%
- WishCare15%
- SKINTIFIC4%
- La Roche-Posay4%
- gtalmp4%
- Essence Cosmetics4%
Demand
Weekly Amazon search volume, last 12 weeks — -48.8% search growth over the last 90 days.Top ordinary lip serum search terms
- ordinary lip serum77K/yr
- the ordinary lip serum74K/yr
- the ordinary lip41K/yr
- ordinary lip26K/yr
- the ordinary lip balm34K/yr
- peptide lip gloss13K/yr
- wishcare lip balm16K/yr
- ordinary lip balm30K/yr
- the ordinary lip exfoliator24K/yr
- ordinary lip serum for dark lips5K/yr
Top ordinary lip serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz
The Ordinary$9.144.4★1,960 rev
WishCare Tinted Lip Balm with SPF 50 PA+++ Enriched with Niacinamide For Women 5g
WishCare$8.164.2★12,002 rev
WishCare Lip Balm with SPF 50 PA+++ Lip Care Balm with Niacinamide For Women & Men 5g
WishCare$7.974.3★4,772 rev
SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)
SKINTIFIC$11.014.2★1,516 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★8,015 rev
Newest
by launch date
gtalmp PHA 5% Exfoliating Lip Serum - Gentle Overnight Treatment for Dry Flaky Lips Hydrating Lip Exfoliator & Primer for Smoother Softer & Plump-Looking Lips (1)
gtalmp$11.9418 rev
SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)
SKINTIFIC$11.011,516 rev
WishCare Tinted Lip Balm with SPF 50 PA+++ Enriched with Niacinamide For Women 5g
WishCare$8.1612,002 rev
WishCare Lip Balm with SPF 50 PA+++ Lip Care Balm with Niacinamide For Women & Men 5g
WishCare$7.974,772 rev
essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (01 | Peptacular!)
Essence Cosmetics$4.703,211 rev
Trending
90-day click momentumSKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)
SKINTIFIC$11.014.2★
WishCare Lip Balm with SPF 50 PA+++ Lip Care Balm with Niacinamide For Women & Men 5g
WishCare$7.974.3★
WishCare Tinted Lip Balm with SPF 50 PA+++ Enriched with Niacinamide For Women 5g
WishCare$8.164.2★
gtalmp PHA 5% Exfoliating Lip Serum - Gentle Overnight Treatment for Dry Flaky Lips Hydrating Lip Exfoliator & Primer for Smoother Softer & Plump-Looking Lips (1)
gtalmp$11.943.8★
essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (01 | Peptacular!)
Essence Cosmetics$4.704.5★
What buyers say about ordinary lip serum
What buyers praise and complain about, mined from review topics.What buyers love
“SUPER hydrating”
“This is a really high quality lip balm”
“Glides smoothly”
“Good deal”
“love it color”
“Love the smell”
“Application is nice I love the applicator”
“the texture is nice otherwise”
“it gives just the right amount of shine”
“Just what I was looking for”
What buyers complain about
“Not as moisturizing”
“Too costly”
“this doesnt work well”
“Broke”
“after the first week it smells like artificial banana”
“The tube is small”
“Color is not at all as depicted”
“sticky in not a good way”
“very hard to use”
“It goes on thick at first”
Top return reasons
Common questions
- Is ordinary lip serum profitable to sell on Amazon United States?
- The niche generates $378K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the ordinary lip serum niche?
- 6 brands and 29 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in ordinary lip serum?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the ordinary lip serum niche?
- Listings span $4.70–$11.94; the average listing price is $8.93 (sweet spot $15–$100). The average incumbent carries 4,499 reviews — the moat a new listing must climb.