orchid essential oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.29avg listing price — sweet spot $15–$100
Price range
Great$8.25–$61.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,925.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 33K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orchid essential oil is a $47K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
orchid essential oil market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #1,255
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 7.3%
- Avg brand age
- 51 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Redavid69%
- PHATOIL12%
- Mumianhua7%
- P&J Trading6%
- Eternal Essence Oils4%
- Bramble Berry2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — +2.8% search growth over the last 90 days.Top orchid essential oil search terms
- redavid orchid oil treatment4K/yr
- orchid essential oil5K/yr
- orchid oil for hair4K/yr
- orchid oil4K/yr
- redavid5K/yr
- redavid hair products5K/yr
- orchid fragrance oil2K/yr
- redavid orchid oil treatment for hair5K/yr
Top orchid essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redavid Orchid Oil Ultra Nourishing Treatment - Luxury Hair Oil made from Cymbidium Orchids for Damaged Curly Hair - Clinically Strengthens Adds Protein & Hydrates Hair (8.5 Fl Oz)
Redavid$61.474.8★86 rev
REDAVID Orchid Oil Dual Therapy Ultra Nourishing Repair - Luxury Hair Treatment made from Cymbidium Orchids for Damaged Curly Hair - Clinically Strengthens Adds Protein & Hydrates Hair
Redavid$46.354.4★52 rev
PHATOIL Orchid Dreamscape Fragrance Oils for Aromatherapy 3.38FL.OZ Diffuser Oils for Home Perfect for Aromatherapy Humidifiers Yoga DIY Candle and Soap Making - 100ml
PHATOIL$8.254.3★10,912 rev
White Orchid Essential Oil Pure White Orchid Oill Mumianhua Premium Perfume Concentrate for Diffuser Luxury Scented Candles & Skin-Safe Perfume Making 3.38 Fl Oz w/Dropper
Mumianhua$13.754.5★22 rev
P&J Trading - Orchid Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil
P&J Trading$18.314.7★105 rev
Newest
by launch date
Bramble Berry Bewitched Orchid Fragrance Oil 2 oz | Sultry Floral Scent with Orchid Amber & Woods for Soap Candles & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.8818 rev
PHATOIL Orchid Dreamscape Fragrance Oils for Aromatherapy 3.38FL.OZ Diffuser Oils for Home Perfect for Aromatherapy Humidifiers Yoga DIY Candle and Soap Making - 100ml
PHATOIL$8.2510,912 rev
Redavid Orchid Oil Ultra Nourishing Treatment - Luxury Hair Oil made from Cymbidium Orchids for Damaged Curly Hair - Clinically Strengthens Adds Protein & Hydrates Hair (8.5 Fl Oz)
Redavid$61.4786 rev
REDAVID Orchid Oil Ultra Nourishing Treatment - Luxury Hair Oil made from Cymbidium Orchids for Damaged Curly Hair - Clinically Strengthens Adds Protein & Hydrates Hair (1 Fl Oz Travel Size)
Redavid$17.4786 rev
REDAVID Orchid Oil Dual Therapy Ultra Nourishing Repair - Luxury Hair Treatment made from Cymbidium Orchids for Damaged Curly Hair - Clinically Strengthens Adds Protein & Hydrates Hair
Redavid$46.3552 rev
Trending
90-day click momentumPHATOIL Orchid Dreamscape Fragrance Oils for Aromatherapy 3.38FL.OZ Diffuser Oils for Home Perfect for Aromatherapy Humidifiers Yoga DIY Candle and Soap Making - 100ml
PHATOIL$8.254.3★
Bramble Berry Bewitched Orchid Fragrance Oil 2 oz | Sultry Floral Scent with Orchid Amber & Woods for Soap Candles & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.884.8★
Redavid Orchid Oil Ultra Nourishing Conditioner - with Coconut Oil Yarrow & Clove Flower for Curls or Heavy Damage - Clinically Strengthens Adds Protein & Hydrates - Color Safe Formula (250ml)
Redavid$32.494.2★
Redavid Orchid Oil Ultra Nourishing Shampoo with Shea Butter Coconut Oil Phyto Microproteins for Curly or Heavily Damaged Hair - Clinically Strengthens Adds Protein & Hydrates Hair (250ml)
Redavid$32.984.8★
Eternal Essence Oils Enchanted Orchid 30ml Premium Fragrance Oil - for Candle Soap Making Aromatherapy Diffusers Home Care & Humidifiers
Eternal Essence Oils$9.794.5★
What buyers say about orchid essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“And the scents are unbelievable”
“makes your hair silky soft”
“Product is excellent for frizzy hair”
“This product takes my hair”
“Works like intended”
“it only lasts for a day and a 1/2 and a 1/2, so I use it for air freshener, you know, to freshen up the ear and it do works, I do like the smell with a beautiful clean smell was not too strong and it will be in your clothes too”
“It also lasts way longer than other oils Ive used”
What buyers complain about
“The smell is barely there”
“leaked all over the packaging and shipping box”
“In other words its very weak”
Top return reasons
Common questions
- Is orchid essential oil profitable to sell on Amazon United States?
- The niche generates $47K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the orchid essential oil niche?
- 6 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in orchid essential oil?
- Top complaints mined from reviews: Smell, Leak-Proof, Strength. The return rate is 1.8%.
- What does it cost to enter the orchid essential oil niche?
- Listings span $8.25–$61.47; the average listing price is $25.29 (sweet spot $15–$100). The average incumbent carries 1,926 reviews — the moat a new listing must climb.