Orange Shampoo
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $58K a year here, so Orange Shampoo is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $58K/yr42K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 614 sellers
Flapen Score
Orange Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Orange Shampoo is stronger. Inside it, weaker.
Market
The Orange Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Shampoo 42K times last year and spent an estimated $58K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $58Ka year
- Top search term
- orange shampoo16K searches a year
02 · Price
A sale here is worth $30.24.
Listings sell for $30.24 on average, from $5.93 to $117.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.24 that is $0 to $3K a year per listing.
- Average price
- $30.24inside the $15 to $100 sweet spot
- Price range
- $5.93–$117.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #3,202 within Shampoo & Conditioner Sets. It carries 8,225 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 86%
- Out of stock, average day
- 2.3%
- Average rank
- #3,202in Shampoo & Conditioner Sets
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 8,225per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Orange Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
614
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
11%
- Brand 166%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (9 brands, 11%)
Demand
Orange Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 16.8× · 8 of 12 months tracked
Search terms
Top Orange Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange shampoo16K/yr
- tarocco blood orange shampoo5K/yr
- tarocco5K/yr
- tarocco blood orange6K/yr
- tarocco blood orange lotion4K/yr
- orange shampoo and conditioner4K/yr
- tarocco shampoo2K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Shampoo
We read the reviews and the return reasons for every product selling here.
“Didn't seem to color my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Shampoo questions
Answered from the same tracked data.









