Is orange shampoo profitable to sell on Amazon United States?

The niche generates $58K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the orange shampoo niche?

15 brands and 614 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in orange shampoo?

Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.7%.

What does it cost to enter the orange shampoo niche?

Listings span $5.93–$117.68; the average listing price is $30.24 (sweet spot $15–$100). The average incumbent carries 8,225 reviews — the moat a new listing must climb.

orange shampoo

Worth a look

Shows low returns (0.7%), but a small market ($58K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.24

avg listing price — sweet spot $15–$100

Price range

Great$5.93–$117.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,225.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, orange shampoo is a $58K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

orange shampoo market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $60K–$76K; units × avg price
Conversion rate: 4.5%
Avg BSR: #3,202
Page quality: 0%
Prime: 86%
Sponsored: 81%
Out of stock: 2.3%
Avg brand age: 81 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

614

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

11%

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY66%
KERACOLOR6%
L'Oreal Paris5%
Native5%
Herbal Essences4%
DOVE MEN + CARE2%
Open — no brand owns it (9 brands, 11%)

Demand

Weekly Amazon search volume, last 32 weeks — +11.2% search growth over the last 90 days.

Open Trend

Top orange shampoo search terms

orange shampoo16K/yr +8.2%2.8% conv.
tarocco blood orange shampoo5K/yr +17.7%9.2% conv.
tarocco5K/yr +45.9%2.1% conv.
tarocco blood orange6K/yr +3.6%4.4% conv.
tarocco blood orange lotion4K/yr +17.4%7.5% conv.
orange shampoo and conditioner4K/yr -3.9%3.1% conv.
tarocco shampoo2K/yr +0.7%5.6% conv.

All search terms

Top orange shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baronessa Cali Tarocco Hair Care Set: Sicilian Blood Oranges Shampoo and Conditioner - Clean Shiny Manageable Hair - 8.6 Ounce

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY$29.744.5★459 rev

Baronessa Cali Tarocco Nourishing Moisturizer Body Lotion - Sicilian Red Orange Extracts 16 Ounces

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY$32.924.7★606 rev

Baronessa Cali Tarocco Sicilian Blood Oranges Moisturizing Shampoo for Shiny and Manageable Hair - 8.6 Ounces

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY$17.904.5★325 rev

Baronessa Cali Tarocco Hair Care Set: Sicilian Blood Oranges Shampoo and Conditioner - Clean Shiny Manageable Hair - 16 Ounce

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY$51.524.3★162 rev

Keracolor Clenditioner COPPER Hair Dye - Semi Permanent Hair Color Depositing Conditioner 12 Fl. Oz.

KERACOLOR$20.024.2★91,674 rev

Newest

by launch date

Eurostyle Herbal Care Citrus Deep Cleansing Shampoo Deep Cleanses & Restores Damaged Hair Follicles

Eurostyle Herbal Care$5.934 rev

7mo ago

TAROCCO Sicilian Blood Orange Luxury Bath Set Moisturizing Shampoo Conditioner Body Wash and Moisturizer 8.6 fl oz 4-Piece Collection

RAPSI, FRANCOFONTE BARONESSA CALI, SICILY, ITALY$74.941 rev

8mo ago

Native Shampoo and Conditioner contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged | Sulfate & Dye Free | Citrus & Herbal Musk 16.5 fl oz each (2 pack)

Native$19.7014,012 rev

1y ago

COLORLOMO Color Depositing Conditioner for Bleached Hair Semi Permanent Hair Color Conditioner with Shea Butter & Almond Oil Hydrates & Refreshes Faded Color Vegan 6oz-Orange

COLORLOMO$17.97529 rev

2y ago

DOVE MEN + CARE 2-in-1 Shampoo + Conditioner Pure Fresh Orange & Sage for Strong Healthy-Looking Hair with Vitamin C & Mineral Complex 17.5 oz

DOVE MEN + CARE$9.454,859 rev

2y ago

What buyers say about orange shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“The fragrance is so wonderful”

Soft Feel10%

“Keeps hair smooth”

Quality-Overall9%

“Excellent product line”

Value For Money6%

“Good price”

Hair Growth5%

“Has made my hair feel soft and healthy”

Color5%

“The color is beautiful”

Cleansing4%

“Squeaky clean”

Moist/Dry2%

“Does not dry out hair”

Suitability Colored Hair2%

“Works great on my color treated hair”

Lather2%

“Luxurious lather”

What buyers complain about

Color9%

“Didn't seem to color my hair”

Moist/Dry7%

“Very drying”

Smell7%

“Strong fragrance”

Motor Power6%

“Pump is defective”

Hair Related6%

“Didn't help with my hair”

Suitability Colored Hair6%

“Didn't seem to color my hair”

Value For Money4%

“Not worth the price”

Allergies4%

“Itchy”

Functionality-Overall3%

“Dont work best for me personally”

Ease Of Cleaning3%

“Just a mess”

Top return reasons

Functionality-Overall13%

Color12%

Smell12%

Motor Power11%

Advertised Vs Actual Product8%

Suitability Colored Hair7%

Leak-Proof6%

Suitability Short Hair4%

Moist/Dry3%

Size-Overall3%

Common questions

Is orange shampoo profitable to sell on Amazon United States?: The niche generates $58K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the orange shampoo niche?: 15 brands and 614 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in orange shampoo?: Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.7%.
What does it cost to enter the orange shampoo niche?: Listings span $5.93–$117.68; the average listing price is $30.24 (sweet spot $15–$100). The average incumbent carries 8,225 reviews — the moat a new listing must climb.