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Orange Shampoo

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $58K a year here, so Orange Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$58K/yr42K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 614 sellers

Flapen Score

Orange Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Orange Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Shampoo 42K times last year and spent an estimated $58K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
4.5%
Market size, estimated
$58Ka year
Top search term
orange shampoo16K searches a year

02 · Price

A sale here is worth $30.24.

Listings sell for $30.24 on average, from $5.93 to $117.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.24 that is $0 to $3K a year per listing.

Average price
$30.24inside the $15 to $100 sweet spot
Price range
$5.93–$117.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #3,202 within Shampoo & Conditioner Sets. It carries 8,225 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
2.3%
Average rank
#3,202in Shampoo & Conditioner Sets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,225per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Orange Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

614

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

11%

  • Brand 166%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (9 brands, 11%)

Demand

Orange Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 16.8× · 8 of 12 months tracked

Search terms

Top Orange Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange shampoo16K/yr
  • tarocco blood orange shampoo5K/yr
  • tarocco5K/yr
  • tarocco blood orange6K/yr
  • tarocco blood orange lotion4K/yr
  • orange shampoo and conditioner4K/yr
  • tarocco shampoo2K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Shampoo

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
9%of negative reviews mention “Color”
0.7%of orders come back
“Didn't seem to color my hair”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Orange Shampoo questions

Answered from the same tracked data.